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  • April 22, 2026 Tara Lerman
    Logomark Inks Partnership With Zwiesel Fortessa Glassware
    The Counselor Top 40 supplier says the exclusive agreement will help distributors...
    Awards & Gifts Drinkware Featured News Homepage News Housewares 
  • April 22, 2026 Sara Lavenduski
    Custom Ink Survey Shows Value of Schools’ Spiritwear Programs
    Findings indicate that K-12 institutions with inconsistent merch offerings see weaker fundraising...
    Athletic and Sportswear Fan Apparel Featured News Homepage News 
  • April 21, 2026 Sara Lavenduski
    5 Steps for Small Business Succession Planning
    In this course on the ASI Learning Network, Jeannette Rhodunda of ASI...
    Featured News Homepage News 
  • April 21, 2026 Tara Lerman
    Q1 Industry Sales Rise 1.8% as Inflation, Iran Conflict Weigh on Market
    The results mark a sharp comedown from the industry’s strong 2025 second...
    Featured News Marketing and Sales 
  • April 21, 2026 Brendan Menapace
    Executive Perspectives: Erica Van Beck on Her Company’s Family Values
    The president of American Diversity started in a part-time entry-level role. Through...
    Featured News Homepage News 
Logomark Inks Partnership With Zwiesel Fortessa Glassware

Logomark Inks Partnership With Zwiesel Fortessa...

April 22, 2026
Custom Ink Survey Shows Value of Schools’ Spiritwear Programs

Custom Ink Survey Shows Value of...

April 22, 2026
5 Steps for Small Business Succession Planning

5 Steps for Small Business Succession...

April 21, 2026
The Price Perception Problem in Print

The Price Perception Problem in Print

April 21, 2026

Retention vs. Acquisition: The Answer Is Always Yes

Should you take care of your current customers, or go after new business and fresh opportunities? The answer is yes. Always yes. But here comes the tough part — doing both and doing them well can be a challenge.

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What Gen Z Really Thinks About Promo in 2025

For anyone looking to get some insider insight on how promo products are viewed by the various groups buying them, check out these infographics to learn more.

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Mixer Package’s Punchy Personality Steals Show

The functional and fun printed stick-pack helps the company’s Someberry That I Used to Know product stand out in the competitive cocktail mixer marketspace.

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Goldstar Launches One Purchase Order Global Solution

The Counselor Top 40 supplier said SimplyGlobal enables distributors to place and manage multiregion orders with a single PO.

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Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

Italian Promo Association ASSOPROM To Host Awards Ceremony in Milan

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Whitestone Earns Bronze EcoVadis Rating

The recognition is the latest in the Counselor Best Place to Work’s growing list of sustainability achievements.

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‘Why It Matters’: Promo’s First Sustainable Merch Summit

ASI, Apparelist, the Branded Merch Network and the 2 Regular Guys podcast brought industry experts together to discuss why sustainability, transparency and certifications matter for promo sales and beyond.

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ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth

The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.

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Make Every Day Amazing in 2 Simple Steps

June 16, 2025June 16, 2025 Greg Muzzillo

Want to make every day amazing? Here are two simple yet powerful steps that work.

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Featured News, Homepage Newsgreg muzzillo, Leadership, million dollar mindset, success advice

Strategies for Sales Success in a Digitally Driven World

Here are some strategies from experts who have learned to adapt and thrive in today’s era of Zoom calls and emails.

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