People love their movies, don’t they? According to MarketWatch, Americans spent $11.4 billion going to movie theaters last year. Part of that money goes toward online ticket sales companies, like Fandango. Looking to cash in on more than just movie ticket sales, Fandango is following in Netflix’s footsteps and looking to sell more licensed movie…
Read MoreSunscreen: Pretty Much the Greatest Summer Promo Ever Invented
For many of us, depending on where you live in the world, days are becoming longer and temperatures are rising. Summer! Don’t worry, there’s no need to keep your excitement contained! Yes, summer is right around the corner, and with that excitement, it’s easy to forget about that inevitable and dreaded first burn. We’re not…
Read MoreHow Would Your Customers Feel About a 20 Percent Price Increase?
If you had to increase your prices 20 percent tomorrow, how would your customers react? After you absorbed unflattering comments and disappointment, your customers would buy fewer products, if they bought any at all. Beyond our industry, consider what we buy every day: clothing, footwear, housewares, electronics and so on. How would you feel the…
Read MoreGeiger Continues Commitment to Sustainability
Geiger, Lewiston, Maine, released record-breaking results produced through participation in the UPS Carbon Neutral program. Geiger, the first participant in the promotional industry for all shipments, entered into a contractual carbon neutral program with UPS in 2012. In 2016, Geiger shipped 459,605 packages—weighing a total of 8,288,647 pounds. Under this program, Geiger purchased offsets for…
Read MoreMorrissey Pulls Controversial ‘Black Is How I Feel on the Inside’ T-shirt
Throughout his 40-year career in the music industry, Morrissey has garnered ample praise for his cerebral and emotional tunes, first as the front man for The Smiths and, for the last three decades, as a solo…
Read MoreSecond Child Dies After PA Hoverboard Fire
A second child has died as a result of the fire started by a hoverboard in Harrisburg, Pa., last week. According to PennLive, 10-year-old Savannah Dominick died Thursday morning at Lehigh Valley Hospital.…
Read MoreCoachella Claims Urban Outfitters Is Unlawfully Cashing In on Its Popularity
The Coachella music festival claimed that Urban Outfitters Inc. is purposely (and illegally) using its name and reputation to boost its own sales of unauthorized merchandise.
Read MoreConservative Author Scores Amazon Chart Topper With Jab at Democratic Party
Give a writer 266 pages, and he or she will likely make many astute points. Michael J. Knowles gave himself that number and has people across the country tabbing him a sage even though…
Read MorePromo Marketing Kicks Off Sixth Year of Power Meetings
Promo Marketing launched another year of its Power Meetings in San Diego this month. These one-on-one, 20-minute meetings build relationships between distributors and suppliers over the course…
Read MoreSouders Brand Marketing Acquires Visions by Phoenix
The Distributor Exchange announced today that Trish Barone of Latham, New York-based distributor Souders Brand Marketing has acquired Ocean Township, New Jersey-based distributor Visions by Phoenix. Barone and Souders Brand Marketing, an independent distributor affiliate of iPROMOTEu, has been in business since 1997. “Lorene and Danielle Manning, owners of Visions by Phoenix, really matched my…
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