These days, promotional products can be purchased everywhere, and your customers know it. With all the competition for your business, how can you create customer loyalty and repeat business?
Read MoreCan You Create Customer Loyalty?
Tag: Business
Where Are You?
If there was a life directory, where would it point out that you are now?
Read MoreThe First Step of Small-Business Marketing: Choice Responses
The most thought-provoking responses to last week’s question of, “When planning a marketing campaign, what is the first question you ask?”
Read More3 Easy Ways to Make More Money in 2012!
No doubt about it, business is more competitive than ever. These days you have to be one step ahead of your competition to succeed. Here are 3 easy ways to stay ahead and make more money in 2012.
Can I Buy You a Drink?
There have been many articles written on trade shows. I’ve certainly written a few of them myself. But here is one from a different perspective.
Read MorePeople and Purpose
When most of us took marketing courses in school, we learned about the four P’s of marketing: Product, Place, Price and Promotion. But there is a fifth P—People.
Read MorePlease Visit Our Booth #1234!
In January we have two significant trade shows in the east and the west. As is the case every year, flurries of e-mails come from suppliers asking that we visit their booths at these shows. The question I ask is why?
Read MoreChanging Tides… Can You Relate to This?
At times, most of us ponder the things that drive us nuts as we evaluate our career choice. These days our industry is facing more challenges than we may be accustomed to. How many of the following thoughts have captured your thinking at times?
Read MoreA Changed Life … My Personal Journey in This Industry
Many years ago I started in this industry as an apparel decorator. We were doing pretty well, but my wife saw the need to expand the business to include promotional products. I thought she was nuts but I went along with it.
Read MoreYear-End Musts: 4 Critical Checklists for the End of 2011
Important business planning points for the end of 2011 and beginning of 2012.
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