We’ve written in this space before about the unique challenges faced by a product when a celebrity endorser goes off the rails. Now, as Jessica Alba’s Earth-friendly Honest Company is just about to launch in Target stores, there are new reports that some products imported by the company from China have been previously blocked by the FDA as unsafe.
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For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
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Burgundy apparel, oversized coats and a little bit of leather (not altogether!)—these are just a few of the hot fall looks for 2012.
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The award show red carpet is a playground for celebrities to experiment and push fashion boundaries. Proceed with caution when designing your own wardrobe to avoid being on somebody’s “worst dressed list.” Promotional apparel can allow for fun and flexibility without crossing the line.
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When I’m out of ideas, I have an old stand-by I like to write about—I’m talking pre-Kardashian family. I’m not a fan of guessing games, so I’ll tell you straight up: it’s like Paris Hilton, duh. Unfortunately, my material is not “Be Dazzled” appropriate, but being that it’s mid-2012, you’ve probably heard it all anyway.
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There’s a new epidemic spreading throughout Hollywood-many celebrities have caught baby fever (and to the best of my knowledge this has nothing to do with 50 Shades of Grey).
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Apparently you can get both of them to sign your mortgage papers. Or at least endorse your clients’ brands for free.
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To begin on a slightly more melancholy note this week, we’ve had quite a few losses lately, haven’t we?
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