I recently penned a commentary on a few things that have had me scratching my head asking …Really?? This struck a nerve with our audience and was the most opened FreePromoTips e-newsletter we have had in recent years. If you missed this article, you can find it here. Our personal and professional lives are filled with …Really?? moments.
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June 6 marked the 15th anniversary of the premier of Sex and the City—or when television viewers across the country got “carried away.” Celebrate with these promotional-inspired SATC looks.
Read MoreWhether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client’s good name.
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Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You need to learn to think like your client. You need to move from being a source to becoming a resource.
Read MoreEducation is the foundation of an empowered brand with a loyal following of customers. An empowered brand with loyal customers becomes in turn a loyal client, but how do you develop a client, their brand, and their customers into empowered ones?
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You’ve probably been taught to upsell, which is trying to get someone to purchase more than they originally intended or needed. Maybe it’s time to move away from upselling and instead think about upserving.
Read MoreWe all know that top producers in our industry are viewed by their clients as promotional marketing consultants or trusted advisors, not product vendors. In order to be viewed this way, you must uncover opportunities within an account that either increases revenue or solves a problem.
Read MoreWell it’s Valentine’s Day and there is no escaping it, so Happy Valentine’s Day! While I am not the best one to ask for romantic advice, I do have a few tips when it come to building relationships with your clients.
Read MoreMany times we start presenting and selling before we have paid the price of admission or earned the right to proceed, and this can be a big mistake.If you don’t know anything about the company you are targeting, and don’t take the time to get to know the buyer as a person before you start presenting and selling, most likely you will fail.
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How asking the right questions and using artwork opportunities to their full potential can have your business competing at a whole new level.
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