Have you ever wondered about what makes really successful people really successful, or really positive people really positive? They understand how to visualize and believe the end result has already happened.
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How Sharp is Your Axe?
Abraham Lincoln said, “Give me six hours to cut down a tree and I’ll spend the first four hours sharpening my axe.” Your axe is the problem-solving ability you bring to your clients. If you are still doing the same things that you were doing five years ago and watching your personal productivity decline, you’ve probably got a pretty dull axe.
Read MoreI Love the Smell of Steer Manure!
What are these weeds that are choking our business growth and how can we fertilize where we need to?
Read MorePrescription Without Diagnosis is Malpractice
How often do you sell something just to make the sale? How often do you approach a supplier at a show and ask “Whatʼs new?” Do you ever show your clients something because you get a special bonus or extra profit for selling it?
If so, you are lucky that no one ever gets sued for malpractice in our business. If so, you are a part of the problem that causes our industry to be perceived as the “t” and “t” words (or worse).
Read MoreFall in Love With the Latest Fashion Trends
Burgundy apparel, oversized coats and a little bit of leather (not altogether!)—these are just a few of the hot fall looks for 2012.
Read MoreIf You Can Dream It, You Can Be It
The ideology of “If you can dream it, you can be it” is something unique to the United States, particularly the latter part of the statement.
Read MoreBar Soap or Liquid Soap?
As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.
Read MoreWhen Do You Have Enough Compliance?
I was recently asked this question by an industry-leading distributor. He regularly has to field compliance inquiries from his customers and is frustrated by the wide range of responses he gets from suppliers.
Read MoreBecome a Marketer: The 4 Ps of Marketing Plus, Part 2
Part two of Paul’s breakdown of the four classic componenets of marketing.
Read MoreThe Power of the Informed
I am constantly asked where to look for prospects by my clients. There are a number of options, but my favorite has to be simply reading the daily newspaper.
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