A few weeks ago, I had dinner with Executive Apparel’s president and its director of product development in Orlando, Florida. In desultory fashion, we discussed the weather (unusually cold for Florida this time of year) and the economy (not so hot either) over dinner until someone raised the subject of socks. Suddenly the evening sprang to life: The men pushed their chairs back from the table and rolled up their pant legs.
Read MoreIn a Recession, Dress Up To Cheer Up
