Connecting—Not a New Concept

We’ve all seen ways to buy and sell—from brick-and-mortar to online shopping; from receiving letters to being deluged with email. The handwritten card seems to be the new way to cut through the clutter that we created by trying to reach buyers on their terms. The irony is that the everyday interpersonal medium from our pre-1990s world is becoming a little more exciting simply due to its rarity.

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Mike’s First Blog Post

Greetings, loyal browsers of the Promo Marketing blogs. I’m Mike, the new associate editor on the magazine, and as of today I’ll be joining Chrissie and Charles with their weekly blog updates.

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