When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
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I love spotting great guerrilla marketing campaigns. They’re surprising, entertaining and often shockingly bold. That’s what makes them work. There’s nothing bland about them. Like a 7-foot-tall basketball player at a cocktail party, guerrilla marketing stands out.
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Sports can lead to huge marketing opportunities for apparel companies. Unfortunately, Under Armour won’t be taking home the gold at the Olympic Games in Sochi.
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Anticipation …
At the risk of dating myself, when I think of the word anticipation, my thoughts drift toward the classic Heinz Ketchup commercial. This commercial with a Carly Simon song as a music backdrop, speaks to the anticipation of thick, rich, Heinz Ketchup as it slowly drips from the bottle.
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The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.
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From the best in comic-con giveaways to making fun of the government, here are the 10 most popular blog posts I wrote in 2013.
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For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
One of my former marketing professors at a large, local university recently asked me to help judge upper-level marketing presentations with other area marketing professionals. The small, group presentations were based on either a product introduction or a new marketing plan for a small business facing an issue.
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The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
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Making the leap from $300,000, $400,000 or $500,000 in sales to becoming a multimillion dollar distributor can take some hard reflecting, tough choices and most importantly lots of planning. What it comes down to is this: Are you willing to go outside your comfort zone, pursue major accounts and challenge your sales team to follow suit?
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