I love music. From the days of 4-track and 8-track tapes, music has played a key role throughout my life. For those of you who wonder what those are, I have added Wikipedia reference links.
Read MoreAre You Too Old to Rock?
Tag: Organization
Accountability Begins with You
Accountability—the very mention conjures up feelings and thoughts of stress, being under a microscope or micro-managed. Accountability is imperative to running any organization. Whether it is a business, a household or a team—everyone needs to be accountable. So where does it begin?
Read MorePromotional Products as an Engagement Strategy: Part 1 of 3
Promotional products are a communications tool that can engage all five senses. They are a creative way of not only informing, but for interacting with an audience by providing a sensory experience. Promotional products can be any tangible item usually imprinted with an organization’s message, branding or promise.
Read MoreThis Industry is the Pits!
And I mean that in the most loving way possible. Can you describe what you do without using the word “products?” Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of “stuff” you can sell, how about you start talking about what solutions you can offer? Here are six of them:
Read MoreMarket Mastery: Turning Your Market Expertise Into a Sales Advantage
Some marketing companies are turning their demographic expertise into a sales advantage: Can you follow suit?
Read MoreLivestrong’s New Logo: Are New Wristbands Next?
The Livestrong Foundation unveiled a new logo last week. Does this mean the company’s iconic silicone bracelets are also due for a change?
Read MoreWhat Does It Take to Engage Employees?
Everyone seems to agree that disengaged employees cost enterprises billions of dollars in lost profits, sales, market share and opportunity. The Gallup Organization has placed the cost of disengaged employees to the US economy at $350 billion per year.
Read MoreDrinkware tips from Huffermen
Our April issue has been out for a little while now, which among other things, contains my amazing, fantastic and generally mind-blowingly great drinkware story. It contains advice and tips from drinkware experts at Huffermen, 99CentPromos.com, Visstun and Moderne Glass on how to sell different kinds of drinkware, like sports bottles, glassware and travel mugs
Read MoreMake Mine a BPA
Like lead before it (and we all know how that turned out), bisphenol A is taking its turn in the spotlight, decked out in misinformation and escorted by ongoing controversy. Welcome to the party.
Before last week, it would seem the FDA had pretty much put this one to rest. But it didn’t really go away. In fact, it was really only a matter of time before someone brought this up again, and courtesy of The Washington Post, bring it up they did. Though I realize that, as a reporter, I “dig” for a living, it doesn’t take a backhoe to unearth that the
Ho Ho Hum
According to the sticky note put on my desk by Charles Plyter (PM’s esteemed Web editor and my cube neighbor), I am a grinch.
I can’t help it.
I’m just not feeling very Christmas-y this year. And though that just happens to be my denominational holiday, I’ll even go out on a limb and say I’m also on the outs with Hannukah and Kwanzaa. Not even up for Festivus. My lassitude is that bad—I’m actually denouncing holidays I’ve never even celebrated.
But that doesn’t mean I’m going to rain on your seasonal parade. However, if I may, I’m going to widen