Sports can lead to huge marketing opportunities for apparel companies. Unfortunately, Under Armour won’t be taking home the gold at the Olympic Games in Sochi.
Read MoreThe Art of Design: Under Armour Suits and the Sochi Games
Tag: Performance
Have You Cleaned Out Your Teenager’s Gym Bag Lately?
Performance clothing has changed over the past 10 years: silkier, stretchier, more mesh, even less stinky in some cases. So how did that change happen? How did this performance craze evolve?
Read MoreDistributors, Can You Handle This: Capturing the Looks of Destiny’s Child
After all the build-up, Super Bowl XLVII is over. It was a night filled with emotional performances, stadium blackouts and a Baltimore Ravens’ victory. However, my Twitter feed was all about the “Beyoncé Bowl.”
Read MoreMarketing Mishaps: The lost message
Kanye West always makes a statement. But, was it at the expense of the 12-12-12 Sandy Relief Concert? You be the judge. Marketing mishaps, leather, music & more!
Read MorePeople and Purpose
When most of us took marketing courses in school, we learned about the four P’s of marketing: Product, Place, Price and Promotion. But there is a fifth P—People.
Read MoreWhat Does It Take to Engage Employees?
Everyone seems to agree that disengaged employees cost enterprises billions of dollars in lost profits, sales, market share and opportunity. The Gallup Organization has placed the cost of disengaged employees to the US economy at $350 billion per year.
Read MoreIs Fabric Getting Too Smart?
While fabrics in the performance and corporate apparel arena have seen some pretty cool developments in recent years, Nanosilver use might be one that needs a bit more research in regards to its long term effects.
Read MoreThe Correlation Between Moisture Wicking and Maids Revealed
As I set out to write this blog, I thought to myself if there is one thing the promotional apparel market never, ever talks about, it’s moisture-wicking fabric.
Read MoreSanMar Debuts 46 New Seasonal Styles
Seattle-based SanMar Corporation, a leading supplier of imprintable apparel and accessories, is debuting its new apparel and accessory offerings for the warmer months in its 2009 Spring/Summer Arrivals catalog.
Read MoreGo Ballistic
Here’s a little news you can use: A few months ago, London retail giant Harrods began selling a new line of bulletproof clothing from designer Miguel Caballero. Talk about performance benefits! Move over, moisture-wicking. This is so James Bond.
It can resist Uzi shots. I have nothing more to say about that special feature, other than to emphasize: It can resist Uzi shots.
The catch? The polo costs $12,000. But something tells me that if you’re in the position to be shot at more than once—predicaments which would necessitate the use of a bulletproof polo shirt—it might be worth it. Think price-per-wear.
Read More