I’ve been traveling lately and have a few more trips coming in the next month. Travel can be grueling, but it is how business gets done. The personal relationships that are nurtured in face-to-face meetings are just one of the things that make our industry great.
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I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.
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The answer is yes! It is important that you have separate business bank accounts—be it checking, savings, money market or any other kind. You should also keep a credit card just for business use.
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An everchanging marketplace is something we all ponder. Our ability to thrive will depend on how well we keep adjusting to these changes and evolving communication trends.
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I could easily title this commentary “What’s Really Important,” but instead I am going to drill it down to just one really important thing that has been hit home for me.
One of the things I enjoy doing is taking care of the flowers on my front porch and tending to the few houseplants I have. I enjoy the color they bring to the home entryway, and people often comment on how pretty the flowers look.
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You are a brand. Your brand is you and you take it with you wherever you go, whether you work for yourself or for someone else. It even follows you if you change industries. But here’s the thing, Brand YOU is constantly evolving and you can continuously build your brand.
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This Rant is about being prepared which affects both our business lives as well as personal. Fire, earthquakes, floods and technology failures can disrupt our business. But so can the loss of spouses, co-workers, business partners, and friends. How prepared are you? How prepared can you be?
Read MoreAt the beginning of this new year, I set my business and personal goals using this new SMART criteria. For my personal goals, I wanted to do a thrilling goal with my husband and both my daughters.
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Everyone seems to agree that disengaged employees cost enterprises billions of dollars in lost profits, sales, market share and opportunity. The Gallup Organization has placed the cost of disengaged employees to the US economy at $350 billion per year.
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