Print Archives - Print & Promo Marketing

Opinion: Alert! Improving Disclosure for Investors Act of 2024 Is Bad for Print Resellers

January 8, 2025January 8, 2025 Bill Prettyman

If you aren’t familiar with the Improving Disclosure for Investors Act of 2024, S. 3815, you aren’t alone. It’s been in the legislative pipeline for some time, but surprisingly few people know about it. This legislation, which would change the rules for delivery of investor documents and undermine the print resale income for many print distributors, has already passed the House of Representatives and is moving on to the Senate. This legislation bad for print resellers, and urgent action is needed. The current default for investor documents is paper delivery…

How to Guarantee an Income Stream for Months and Years to Come

October 17, 2024October 17, 2024 Bob Saunders

Why should a distributor take the time to learn the complexities of print when selling promo items is more straightforward and fun? The answer is repeatability.

Direct Mail: Us Versus Them

September 30, 2024 Summer Gould

So many times poorly executed direct mail campaigns come down to how clients wanted to send it versus how recipients wanted to receive it. This can and should be avoided. Just because the client went to a seminar on the latest direct mail trends and was taught all the things they need to be doing,…

Play Nice in the Sandbox – Capitalize on Market Opportunities

September 24, 2024 Mike Philie

In the fast-paced world of the printing industry, the relationship between sales and production is crucial to a company’s overall success. Despite having different goals and day-to-day operations, these two departments must work together to deliver quality products efficiently and on time. When sales and production are misaligned or in conflict, it can lead to…

The Top Three Direct Mail Mistakes

August 19, 2024 Summer Gould

Over the past 32 years, I have seen a lot of direct mail mistakes. Sometimes they have been really funny, like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. Other times, the mistakes have just been…

What is Graphic Media Management?

August 14, 2024 Tara Seth

I get a lot of questions about my degree, Graphic Media Management. People seem to assume more often than not that I mean graphic design, and I can’t blame them. I don’t think the title tells you what I am studying. Graphic Media Management is a print management degree. I get to learn all about…

How One Printer Tackled the Olympics, PFW, and an Election … All at the Same Time

August 12, 2024August 13, 2024 Aaa Manufacturing

In the world of commercial printing, last-minute high demand is something that can break a company. But Groupe Prenant just took gold in tackling not only the demands for the Olympics, but also Fashion Week, an unexpected election cycle, and regular clients — all while printing Christmas catalogues. It does sounds like fiction, so I…

Direct Mail Marketing with Humor?

July 31, 2024 Summer Gould

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The reason that you should try using humor is it works. It’s a great way to engage people and get…

Consumer Data Reveals Young Shoppers Prioritize Sustainability

July 11, 2024 Jules VanSant

Generation Z and Millennial consumers are more likely to pay a premium for products that are legitimately sustainable in some way, from materials to packaging to delivery. The third annual Consumer Sustainability Survey from Blue Yonder, a digital supply chain platform, confirms that sustainability remains a priority for all consumers. However, younger shoppers are more definitive and…

Measurement: The First Step Toward Improvement

June 17, 2024 Joseph P. Truncale, Ph.D.

In a modern production organization, measurement matters. Successful companies have spent a great deal of time determining which activities they will monitor and measure on a regular basis. These real time data can help leaders keep track of the rate, pace, and flow of work through the enterprise and enables them to act should an…