I have a confession to make. I have never watched any of the “Die Hard” movies—not the original, not “Die Hard 2” and certainly not “Die Hard: With a Vengeance.”
Read MoreDiehard for Burnout
Tag: Promotional
Heat Up Your Summer Sales Now
6 ways to help your business grow the absolute most this summer.
Read MoreGod Save the Hat!
I hope everyone who attended PROMOTIONS EAST 2012 had a great time. From educational seminars and an up-close look at the latest in promotional products to fashion shows (Fashion-EAST-a) and “after-dark” networking events at the hottest clubs, how could you not?
Read MoreProspecting
Prospecting is the lifeblood of your business and it needs to be tackled with enthusiasm, both when it’s working and when it is not working.
Read MoreWhat Was Our Industry Like in 1912?
Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
Read MorePromotional Products Suppliers Selling Direct… What Can You Do?
A spirited discussion is going on in a LinkedIn email forum that I subscribe to about a few promotional products suppliers who sell direct and may be trying to steal your customers.
Read MoreMajor Moves in the Promotional Products Industry this Week
This week saw lots of news that matters to the industry: Gildan announced it will acquire Anvil, HALO was sold, Bernstein moved to CEO of Polyconcept, and I took a trip to Florida. That last part is the most important. Trust me.
Read MoreCan “Pink Spoons” Increase Your Promotional Products Sales?
The ice cream shop, Baskin Robins, made pink spoons famous. You can walk into the shop and sample any flavor, before purchase, on a little pink spoon. As an ice cream lover, I always enjoy sampling new flavors and coming back for more, and I’m sure I’m not the only one.
Read MoreShould You Offer Guarantees?
One of the biggest challenges in the promotional products industry is how to differentiate what you offer from all your competitors. You don’t want to be viewed as just another “me too” promotional products business.
Read MoreWould You Fire This Customer? (Part 2)
Today, I’m going to share with you a simple strategy for disengaging with those crazy customers—the ones that can ruin your days and give you sleepless nights.
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