Strategies set your direction, values, culture and actions that will make your dream business a reality. You can’t just “wing it.” You need to decide how you will nurture and cultivate the reality that you desire. You need to ask yourself “How?” three times.
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For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
Continuous improvement has been a part of my thinking since I was a kid. Continuous improvement can make a huge difference to your ability to be successful as well as just making your day more enjoyable.
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Love it or hate it, there are some lessons to be learned from “Here Comes Honey Boo Boo.” Here are 3 ways to market like a superstar.
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To flourish and remain relevant in this highly competitive and rapidly changing industry environment, you must be very clear about who you are, what you are and what you deliver in terms of value, meaning, leadership and professionalism.
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A look at some potential ways to integrate augmented reality technology with promotional products.
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Sometimes life is like a surreal dream. No one can miss the fact that change is the new normal and the rules are being rewritten. Is this just change? Or is it something more?
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Since becoming a dad about 14 months ago, I’ve learned a lot of things–both good and bad. For example, rawhide bones are not the same thing as teething rings. Vomit cleans up nicely off leather. And perhaps most importantly, my innate lack of fashion sense no longer matters. The reality is when I’m pushing a stroller, dolling out “puffs” and chasing my son around in the park, no one cares what I’m wearing.
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We live in a fantasy world, a world of illusion. The great task in life is to find reality. Iris Murdoch, author/ philosopher (1919-1999)
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Whichever candidate comes out on top of the electoral college today, (and not the popular vote) he may just be inheriting a full-blown recession in addition to two wars and several other national security issues. According to the National Association for Business as reported in BusinessWeek, demand—as in supply and demand—is on the downturn for the first time since 2001. And that might just be the one defining factor when taking in the current economic reality:
From BusinessWeek:
“U.S. business conditions worsened in the third quarter and are likely to deteriorate further, according to an industry study released Monday.
The National Association