What is the key to great Olympic uniforms—or any item for that matter? It’s not necessarily about how much money you can pour into a project. It’s all about listening.
Read MoreListen Well
Tag: Suit
The Art of Design: Under Armour Suits and the Sochi Games
Sports can lead to huge marketing opportunities for apparel companies. Unfortunately, Under Armour won’t be taking home the gold at the Olympic Games in Sochi.
Read MoreBuckyballs: The Ball of Rights
There is much to-do about magnets lately. We wrote previously about the lawsuit filed by the CPSC against Craig Zucker, CEO of Maxfield and Oberton, the manufacturer of Buckyballs. We then heard from Scott Wolfson, director of communications for the CPSC, who offered some observations as well as some clarifications.
Read MoreIn a Recession, Dress Up To Cheer Up
A few weeks ago, I had dinner with Executive Apparel’s president and its director of product development in Orlando, Florida. In desultory fashion, we discussed the weather (unusually cold for Florida this time of year) and the economy (not so hot either) over dinner until someone raised the subject of socks. Suddenly the evening sprang to life: The men pushed their chairs back from the table and rolled up their pant legs.
Read MoreThree Cheers for Roy
Remember when you were a kid in elementary school and you learned about colors? I always loved the “Roy G. Biv” acronym, because it made me think of a gentleman wearing a rainbow suit. Then again, maybe he was someone who just hung out under a rainbow or in the general vicinity of one. Actually, I can’t exactly recall what I thought, but I was clearly preoccupied with rainbows.
In honor of my old friend Mr. Biv, I was really psyched to write December’s color trend preview. This is the second year in a row that I snagged the assignment, and it’s kinda