In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.
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If you don’t know why customers should choose to work with you over all of their other options, how in the world are they ever going to know? You need to know the answer to that and be able to articulate it, believe in it and live it. Here are six questions you need to answer and how to put those answers together to create your “value proposition.”
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Are you still wondering when things will get back to “normal”? Sorry, but what you’re experiencing is the new normal. It’s time to wake up to the fact that what worked for you in 2007 is not going to work for you in 2015. If you’re still working in the same way, prospecting in the same way and it’s not working for you—guess what? It’s time to rethink your business.
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Many of you may know that my faith and values are important to me. Reluctantly, I must share that I’ve done something I normally don’t do. I lied.
Read MoreIf you are struggling to get appointments with top level management, you probably have a weak value proposition. But what exactly is a value proposition?
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Leadership is not about being liked. It’s about doing what’s right. That means being visionary and looking beyond your corners of the promotional products world.
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Do you have a compliance program? Does anyone care if you do? Absolutely.
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Can any one person successfully navigate the constantly evolving state and federal product safety and compliance regulations for your organization?
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While some may wish it were so, product safety is not going away.
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Sometimes life is like a surreal dream. No one can miss the fact that change is the new normal and the rules are being rewritten. Is this just change? Or is it something more?
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