What’s Your Biggest Business Threat?

We’re beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven’t yet had the opportunity to check it out, here’s a link to the winter edition of QCAConnect. It’s chock full of valuable information for your business and definitely worth the read, if I do say so myself.

Read More

A Step in the Right Direction

One of the most frequent points of discussion with distributors this past week during the course of the PPAI Expo was the perceived threat of Internet direct business.

Read More

Draw Your Attention to Drawstrings

I guess it has something to do with the time of year. The weather in much of the U.S. begins to turn cooler, and parents’ thoughts naturally turn to whether or not the kids’ sweatshirts and jackets from last year still fit.

Read More

Major Industry Shifts from Q4 2012

A look at some of the executive-level appointments and resignations from the last two months.

Read More

A Salute to Our Industry’s Heroes

Inspiration for this piece came from a recent journey that made me realize I needed to stop and salute our Industry’s Heroes—those road warriors that spend time away from home to help us.

Read More

No News Is The Worst News

Some interesting news pieces that didn’t make the cut this month.

Read More

Are You Bending Over Backward to Earn Your Client’s Trust and Business?

For our recent “Turning the table: Clients tell us how you can win their business” webinar, I asked our powerful panelists what it takes to earn their trust. The new standard? “You need to bend over backwards.”

Read More

Shape Up or Ship Out

Something very exciting is happening. Or, at this point, it’s already happened, but on the first day of PPAI, when it hadn’t happened yet, I had that static electricity feeling that something big was about to happen. My esteemed colleagues and I were on tap to help announce the creation of the industry’s first Quality Certification Alliance. And I was excited.

Read More