One of the key points that I try to make when discussing the new rules of marketing and about the transformations taking place in business today is that it is no longer about “campaigns,” it is about having “conversations.”
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There is not a single client or prospect out there today who has a promotional product problem. But they do have marketing problems.
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Part two of Paul’s breakdown of the four classic componenets of marketing.
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For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.
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This week, I’m pleased to present this piece by guest blogger Ken Kelsey, MAS from Kelsey Promo. Ken is a good friend and fellow inductee into the MiPPA Hall of Fame. He also happens to be one of the most knowledgeable QR Code users around.
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When most of us took marketing courses in school, we learned about the four P’s of marketing: Product, Place, Price and Promotion. But there is a fifth P—People.
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If we want to be relevant in the digital age, we need to learn new skills, we need to learn the new rules of marketing.
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In this, my final posting in my series on how to be relevant in the digital age, I want to talk about the change in values.
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How are you different? How are you relevant? If you’re not working on those two things every day, you risk becoming a commodity.
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If normal is dead and the values have changed, what are the new skills you will need in this new digital, wired, connected, reinvented world?
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