Printing Archives - Print & Promo Marketing

Opinion: Alert! Improving Disclosure for Investors Act of 2024 Is Bad for Print Resellers

January 8, 2025January 8, 2025 Bill Prettyman

If you aren’t familiar with the Improving Disclosure for Investors Act of 2024, S. 3815, you aren’t alone. It’s been in the legislative pipeline for some time, but surprisingly few people know about it. This legislation, which would change the rules for delivery of investor documents and undermine the print resale income for many print distributors, has already passed the House of Representatives and is moving on to the Senate. This legislation bad for print resellers, and urgent action is needed. The current default for investor documents is paper delivery…

The More Challenging the Sale, the Stickier the Relationship

December 12, 2024December 12, 2024 Bob Saunders

It’s important to mix in stickier products like durable labels. Account relationships based on these products are much more difficult to dislodge.

Labels Are a Big Deal: Don’t Trust Them to Just Anyone

November 13, 2024November 13, 2024 Will Prettyman

Let’s look at three real-life scenarios that can occur when industrial labels do not perform as expected (and why a distributor working with the right label vendor is so important).

Direct Mail: Us Versus Them

September 30, 2024 Summer Gould

So many times poorly executed direct mail campaigns come down to how clients wanted to send it versus how recipients wanted to receive it. This can and should be avoided. Just because the client went to a seminar on the latest direct mail trends and was taught all the things they need to be doing,…

Play Nice in the Sandbox – Capitalize on Market Opportunities

September 24, 2024 Mike Philie

In the fast-paced world of the printing industry, the relationship between sales and production is crucial to a company’s overall success. Despite having different goals and day-to-day operations, these two departments must work together to deliver quality products efficiently and on time. When sales and production are misaligned or in conflict, it can lead to…

Want More Sales? Cross-Sell This!

September 11, 2024September 11, 2024 Will Prettyman

Who is the easiest company to sell to? The one that is already a customer. This is why cross-selling and upselling are so important. When you are already selling into an account, it makes sense to maximize your share of that customer’s business. For instance, if you’re selling prime labels, it’s a no-brainer to offer…

Why You Should Talk to Printing Industry Students at Trade Shows

September 6, 2024September 6, 2024 Tara Seth

In the printing industry, there are plenty of opportunities for professionals and students to come together. These events offer a chance for students to learn real-world insights and gain valuable connections, while professionals can receive fresh perspectives and new ideas from the next generation. Staying ahead of industry trends and maintaining a fresh perspective are…

The Top Three Direct Mail Mistakes

August 19, 2024 Summer Gould

Over the past 32 years, I have seen a lot of direct mail mistakes. Sometimes they have been really funny, like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. Other times, the mistakes have just been…

What is Graphic Media Management?

August 14, 2024 Tara Seth

I get a lot of questions about my degree, Graphic Media Management. People seem to assume more often than not that I mean graphic design, and I can’t blame them. I don’t think the title tells you what I am studying. Graphic Media Management is a print management degree. I get to learn all about…

How One Printer Tackled the Olympics, PFW, and an Election … All at the Same Time

August 12, 2024August 13, 2024 Aaa Manufacturing

In the world of commercial printing, last-minute high demand is something that can break a company. But Groupe Prenant just took gold in tackling not only the demands for the Olympics, but also Fashion Week, an unexpected election cycle, and regular clients — all while printing Christmas catalogues. It does sounds like fiction, so I…