Super Bowl-winning quarterback Eli Manning went undercover at a Penn State tryout as “Chad Powers.” He didn’t make the team, but PSU sold and gave away T-shirts celebrating his inspirational mantra and disguise.
Read MoreKoozie Group Promotes Brian Lynch to VP of Supply Chain
Koozie Group, Clearwater, Fla., announced the promotion of Brian Lynch to vice president of supply chain. In this role, Lynch reports directly to COO Blair Hawley. His responsibilities include overseeing the supply chain planning and logistics function of the company. Lynch has more than 15 years of experience at Koozie Group, serving most recently as…
Read More2022 Top Distributors: How Zorch International Inc. Invested During 2020 to Position Itself For 2021
As part of Print+Promo Marketing’s 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they’ve kept their eyes on in the industry. Here, we talked to Zorch International Inc. CEO Mike Wolfe — No. 23 on our 2022 list — about how it used the slowdown…
Read MoreGet Products to Customers Faster With Quick Ship Labels!
High-quality, 1–3 color roll labels at a low price from Discount Labels offered in thousands of sizes, shapes, stocks and ink combinations with fast turnaround times. The sooner your customer has a top-notch product in their hands, the sooner they will be back for more!
Read More12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth
In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of…
Read More3 Case Histories That Demonstrate How to Compete with Retail Food Gift Giants
From now through December, your clients receive catalogs from Harry & David, Mrs. Fields, and all the other giant food gift companies almost daily. As a result of their huge budgets and massive marketing efforts, these mail-order and internet companies sell about 10 times more food gifts to US businesses each year than the entire…
Read More2022 Top Distributors: How HALO’s Rebrand Helped them Top Their Huge 2021
As part of Print+Promo Marketing’s 2022 Top Distributors list, we asked some of the top-ranked distributors about what their future plans look like, and trends they’ve kept their eyes on in the industry. Here, we talked to HALO CEO Marc Simon—No. 2 on our 2022 list—about the company’s rebrand, and how it’s contributed to their…
Read MorePRINTING United Expo Introduces Immersive Apparel Zone and Educational Future State Theater Experiences
PRINTING United Expo, taking place Oct. 19-21, 2022, at the Las Vegas Convention Center, today announces experiential areas located on the trade show floor dedicated to garment decorators the world over.
Read MoreA Little Something Extra: How to Add Value to Your Promo Orders
“Upselling” is really just helping both parties add value to their order. Yes, the distributor will get a bigger sale, but the client is coming out with more than they might have known they needed. That, in turn, can create a better impression with the end-user, and everyone wins.
Read MoreProforma Recognizes Outstanding Suppliers at Annual Convention and Family Reunion
Proforma, Cleveland, recently recognized key supplier partners at the Annual Convention and Family Reunion for their enhanced levels of innovation, sustainability, quality, social conscience and service. Supplier partnerships are key to the success of the Proforma network. These awards were created to reward suppliers whose values align with the core values found within the Proforma…
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