Bob Pierce, former co-owner of Dunbrooke Apparel, Independence, Mo., has launched a new consulting firm, Pierce Marketing & Communications, based in Lee’s Summit, Mo., which will specialize in public relations, advertising and marketing. “Industry members are clamoring to maximize their marketing efforts,” said Pierce. “After twenty-seven years of success as both a supplier and a distributor, I’m eager to assist others to reach their business goals.” Along with partners Dave Hausen and Jay Jones, Pierce recently sold the Dunbrooke operation. “Because of those fourteen years at Dunbrooke, many people are unaware of my previous distributor experience at Osterman API, once among the top distributor sales companies
Read MoreTips of the Trade: “Start Telling the News”
By Colleen Wainwright, www.marketing-mentor.com Here are the first two of my 12 tips for creating a newsletter people will read every time it hits their inbox: Every time I sign up for a new newsletter, I cross my fingers and hope. And almost invariably, I am disappointed. It’s very hard, apparently, to get a newsletter right, and really, really easy to screw it up. Now that I’m in the throes of creating my own newsletter, I’ve started looking at others’ with an even closer eye. Here’s a little of what I’ve learned. 1. Content is king. I’m a designer. I like things to look
Read MoreLeed’s Industry’s Exclusive Supplier of Garrity Lighting Products
Leed’s, Pittsburgh, recently announced that it has signed an agreement with Garrity Industries to become the exclusive supplier of Garrity-branded lighting products for the promotional products industry. Beginning on April 2, Leed’s will assume responsibility for the sales of all Garrity-branded promotional products. The partnership marks Leed’s expansion into its 12th brand name and 15th product category. “We are pleased to name Leed’s as the exclusive supplier of Garrity-branded lighting products in the promotional products industry,” said Paul Garrity, Jr., vice president and general manager of Garrity, Promotional Products Division. “The combination of our products along with Leed’s strong sales team
Read MoreRedsand Launch Successful for S&S Activewear
Redsand, a new line of authentic surfwear, garnered a successful introduction to the industry earlier this year. Redsand is the only surfwear line in the industry and exclusive to S&S Activewear, Bolingbrook, Ill. The line was featured in the S&S booth at three industry trade shows in January, and was enthusiastically received at each, noted Margaret Crow, marketing director. “We’re excited about the overwhelmingly positive response that people throughout the country have had to the Redsand line,” said Crow. “We were confident it would make an immediate impact because the styles are so unique, yet versatile enough for a wide range
Read MoreFast Embroidery Tapes Soon to Offer “One-Click Sample” Technology
Fast Embroidery Tapes (FET), Elijay, Ga., will soon unveil its patented “One-Click Sample Technology” that offers distributors a spec sample with the customer’s logo embroidered on it. According to company literature, the technology will serve as a “digital bridge [to] connect promotional distributors to suppliers and embroiderers to produce Spec Samples for the distributor at the most opportune time—at the beginning of the sales process.” The “One Click Sample” program allows a distributor to easily order a Spec Sample when placing digitizing orders. The distributor can also a select a logo from its own FET archived files. FET currently stores more than
Read MoreBodek & Rhodes Recieves 8th Consecutive Supplier Golden Achievement Award
Bodek and Rhodes, Philadelphia, received PPAI’s Supplier Golden Achievement Award for Self Promotion. This year marks the eighth consecutive year Bodek and Rhodes has been given the honor. The PPAI Supplier Achievement Awards program recognizes suppliers for craftsmanship, creativity and graphic arts. Bodek and Rhodes’ “BAM!” campaign targeted Adventures in Advertising franchise owners and aimed to encourage stronger relationships, boost traffic at Bodek and Rhodes’ exhibit at the AIA convention and to build buzz around Bodek and Rhodes’ service and selection. The campaign itself included promotional mailings of a barbeque mitt prior to Memorial Day, a pair of hot sauces 10 days prior
Read MoreBodek and Rhodes Wins 8th Consecutive Supplier Golden Achievement Award
Bodek and Rhodes, Philadelphia, received PPAI’s Supplier Golden Achievement Award for Self Promotion. This year marks the eighth consecutive year Bodek and Rhodes has been given the honor. The PPAI Supplier Achievement Awards program recognizes suppliers for craftsmanship, creativity and graphic arts. Bodek and Rhodes’ “BAM!” campaign targeted Adventures in Advertising franchise owners and aimed to encourage stronger relationships, boost traffic at Bodek and Rhodes’ exhibit at the AIA convention and to build buzz around Bodek and Rhodes’ service and selection. The campaign itself included promotional mailings of a barbeque mitt prior to Memorial Day, a pair of hot sauces 10 days prior
Read MoreCrystal D e-PSA Certified
Crystal D, St. Paul, Minn., has recently been given e-PSA certification—a designation that provides the company with automated electronic exchanges in order information and business processes. E-PSA certification assures that Crystal D’s documents have been tested by e-PSA Labs against the most current e-PSA standards. This reduces the initial testing time between the company and its customers and also maintains a high level of acceptance and expectancy of PIP documents. Crystal D customers also benefit from the certification as they will receive regular and timely receipt of order status information, shipping notices and invoices. Also, every file is formatted in exactly the same way,
Read MoreTo Protect, Serve and Promote
MAYBE THEY DON’T always come with a lot of flash and flair, cutesy colors and snazzy style, and maybe some wouldn’t call them eye-catching in the marketing kind of way, but safety products offer a lot of appeal. They’re solid, dependable and, most importantly, they come to people’s rescue in the most dire situations. And, every so often, they do come with a lot of flash and flare, which makes them eye-catching in the safety kind of way. That’s the point Michael Levy, vice president of Compass Industries, New York, wants to drive home about the products that are there when we need them the most.
Read MoreNever Let Them See You Sweat
EVER WONDER WHAT the talk about performance wear was all about? They are on TV all the time: Poised, professional golfers in loose-fitting polo shirts tucked neatly into khakis. There is never evidence of the unsightly underarm sweat ring or the icky shirt-stuck-to-back-and-belly disease often plaguing the rest of the population. Save for an occasional swipe of the brow, these golfers appear dry and comfortable all the time, even in the 90-degree Floridian sun. It is precisely for those reasons that there is so much talk about performance wear, and why it so important to know what is being said. With all the new
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