IN 1905 ALBERT Einstein published his theory of special relativity. The theory, which has since been proven correct by experiments, revealed one of the most startling truths about the way the world works: Time changes depending on who is observing it. It seems counter-intuitive when dwelled upon, but most people have experienced it in some way. Einstein himself described the phenomena to the masses with a quirky analogy. He said if a person touches something hot for a minute, it will seem like an hour, but if he or she sits with a lover for an hour, it will seem like a minute. “That’s
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FOR YEARS, PHARMACEUTICAL companies abided by stringent guidelines when marketing products directly to consumers—even describing the condition a drug was designed to treat was cost-prohibitive. However, in August of 1997, the Food and Drug Administration revised the rules. It wasn’t long before an evening of television was not complete without families frolicking free of nasal allergies, thirty-somethings rediscovering life after depression and Bob Dole telling the world how his marriage was reinvigorated. Good news for the pharmaceutical companies, but not for the promotional companies previously responsible for most of the industry’s advertising, right? Wrong. A decade later, the pharmaceutical industry continues to grow at an
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SanMar, Seattle, is adding 15 new styles to its Nike Golf and Tiger Woods collections. New styles are featured in the 2008 Apparel & Accessories catalog and on the company’s Web site, www.sanmar.com. “Nike Golf has excelled in the promotional products and decorated apparel world,” noted Scotland Thede, corporate sales director for Nike Golf. Thede sees the growing potential of high-end retail names. “Nike Golf, Tiger Woods and SanMar have helped revolutionize the industry by demonstrating the power of universal brand recognition and innovation.” Since 2006, SanMar has been the exclusive supplier of Nike Golf in the imprintable apparel industry. New styles include sport
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By Ilise Benun, marketing mentor I was absolutely blown away by all the thoughtful responses to my last tip about taglines. More than 250 of you took time to vote (and comment) on our tagline options. (You can read that tip in the “Anatomy of a Tagline” series on the blog and find out which tagline we decided on here: www.marketingmixblog.com/blog/marketing-mix-series-anat.html) I also received this great tagline tip from Pamela Trow-Johnson at Art Passions Design, whose tagline is “For those that live their passion for art and design.” When crafting a tagline, ask yourself three questions: 1. Does the tagline reflect a benefit to
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The Selco Companies, Tulsa, Okla., will kick off a special campaign during the months of August, September and October to help bring awareness to October’s National Breast Cancer Awareness Month. During the three-month period, Selco will donate 10 percent of the sales of its pink products to breast cancer research. “We simply want give back to help bring awareness to a good cause,” stated Mark Abels, president. Statistics show breast cancer will affect thousands of women across the country in 2007 alone, and the illness has affected some associated with Selco. Abels’ grandmother and co-founder of Selco, Eunice Seligson, 95, has been a survivor
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Golden Pacific, City of Industry, Calif., now gives distributors the opportunity to place orders for samples online at www.golden-pacific.com. This is one of many recent improvements to the site in an effort to increase functionality and user-friendliness. Registered users who log in can place items into an Order Cart while they browse the site. Orders can be electronically submitted with an Amex, Visa or Mastercard. The Order Cart allows the user to order up to two blank samples of each item, and calculates a discount of EQP less 30 for most items. Samples ship within one business day of receipt. Patrick Troyer, national
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The Logomark Holiday Gift Collection 2007 will begin shipping on Wed., Aug. 1. The catalog will feature a variety of gifts, ideas and solutions, according to the company’s Web site. In addition, Logomark has redesigned its Web site to include free virtual samples, professional presentations and instant order status to aid distributors in their product search. For more information or to order catalogs, call (800) 789-4438 or visit www.logomark.com
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S&S Activewear presents fall line
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Zenith Promotions’ games and toys make for fun promotions
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For the first time ever, Philadelphia-based supplier Bodek and Rhodes is releasing its annual “Big Book” catalog in November. The decision is part of the company’s efforts to help its customers plan for the upcoming year. Mary Ellen Pahlka-Hudicka, director of marketing, said, “We’ve gotten a lot of requests for information on next year’s line earlier in the year. And with the Big Book coming out in November, we’re delivering.” This year, Bodek and Rhodes has lowered the minimum quantity for orders to 100 catalogs. Customers have a number of options for ordering the catalogs. Imprinted catalogs with a choice of covers are
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