By Ilise Benun, marketing mentor A tagline is a sentence or phrase—memorable and easy to understand—that conveys the essence of your business in a nutshell. (Easier said than done.) Because it usually accompanies your company name, whether on your business card or the masthead of your Web site, the purpose of a tagline is to build on your company’s name to reveal a bit more about what you do for your clients. Not every company needs one, but it couldn’t hurt. And it’s especially helpful when your company’s name is vague, like Smith Associates. This is on the table because we’re developing a new
Read MoreBoxercraft Launches New Catalog, Expands Decorating Services
Boxercraft, Atlanta, Ga., recently launched an expanded 40-page Fall 2007 catalog, featuring more than 100 new products. Some of the new products include flannel pants, sport and novelty imprinted pants, women’s cut boxers, custom imprinted hoodie linings, thermal hoodies and flannel hats. The new line will be showcased at the ISS Schaumburg show, Aug. 9 to 11, in Schaumburg, Ill. The company has also expanded its print and embellishment services by adding stock rhinestone transfers and foil printing. New Boxercraft customers can receive a complimentary sample when they complete a survey on the company’s Web site. For more information, call (800) 914-7774 or visit
Read More17 Distributors Affiliate with iPROMOTEu in June
iPROMOTEu, Wayland, Mass., recently announced 17 promotional products distributors joined the organization in June. The annual sales volume represented by the new affiliates is approximately $2,400,000. Already this year, a total of 93 promotional products distributors have affiliated with iPROMOTEu. The annual sales volume represented in total is approximately $18,800,000. Presently, more than 300 distributors from 42 states (Puerto Rico and the District of Columbia, as well) are affiliated with iPROMOTEu. The following individuals are among June’s affiliates: Denise Bajtos of Betterply Business Forms, Santa Clara, Calif.; Jay Flanzraich of 1st Source Promotional Products, Las Vegas; Bob and Karen
Read MoreSonoma Purchases Golden Fortune Enterprises
Sonoma Promotional Solutions, Sonoma, Calif., has purchased Hong Kong-based sourcing and inspection company Golden Fortune Enterprises. Both companies will continue to operate seperately with their own industry identities. “Since we have been doing business in China for over 20 years, it just made sense for us to acquire our own offices so we can have even greater control over sourcing and product inspections,” noted Bernie Friedman, president and founder of Sonoma. “Working with socially compliant factories is important to us and our customers and we hope this acquisition gives our customers additional peace of mind.” Golden Fortune maintains staff inspectors in Hong Kong, Shanghai,
Read MorePPAChicago to Hold 50th Anniversary Gala
PPAChicago, Chicago, will hold its 50th Anniversary Gala on Fri., Oct., 19, at the Medinah Country Club in Addison, Ill. Beginning with a reception at 6:30 p.m., the event will also include dinner, an awards ceremony and dancing for the cost of $75 per person. In conjunction with the affair, a new 50th anniversary logo has been created for PPAChicago and will be used through the remainder of the year on association communications. Chicago-based supplier R.S. Owens, will sponsor the event. Other companies interested in participating should contact Nancy Denk, executive director. For more information, call (630) 893-7722 or visit www.ppachicago.org
Read MorePrime Line Introduces New Clearance Catalog
Prime Resources, Bridgeport, Conn., is now offering special savings of 50 to 70 percent on selected items from all of its best-selling categories, priced from $0.29 to $19.99. The new clearance catalog contains 94 closeout items, including Logotec bags, drinkware, tech items, tools, stress relievers and office items. The eight-page, full-color brochure can be downloaded from the company’s Web site. Printed brochures are available by e-mailing samples@primeline. For more information, call (203) 331-9100 or visit www.primeline.com
Read MoreGold Bond Hosts Distributor Contest, Improves Printing Standards
Gold Bond, Chattanooga, Tenn., is hosting a distributor contest in conjunction with TaylorMade and Maxfli. Through the end of July, all TaylorMade and Maxfli golf items will be on sale. Each time a distributor places an order for one of the products, his or her name will be entered into a drawing for a free trip that includes a golf outing and a tour of Gold Bond’s plant in Chattanooga. “We wanted to put together a trip that would be exciting, relaxing and professionally rewarding,” said Mark Godsey, president. “The answer was to include exciting Chattanooga venues, golf for two at a Jack Nicklaus-designed
Read MoreLeed’s To Carry Dockers Brand
Leed’s, Pittsburgh, recently announced an agreement with Dockers San Francisco in which Leed’s will offer a range of Dockers brand bags, travel items and stationery in its gift catalog. The items will be available beginning Aug. 1. Jim Epstein, Leed’s chief development officer who worked closely with Dockers’ management in developing the deal, said: “Dockers found that Leed’s offers a unique top-quality platform for high profile brands to distribute within the corporate gift channel.” The Dockers brand marks the 13th retail brand carried by Leed’s and is the third announced since the beginning of the year. “Leed’s is ecstatic to be working with such
Read MoreFloatpens.com Moves to Larger Facility
Floatpens.com, Kensington, Md., has moved to a larger office and warehouse facility. Its new address is 10628 Connecticut Avenue, Kensington, MD 20895. Local phone number and fax numbers have been changed to (301) 949-5140 and (301) 949-5141, respectively, and the toll free number remains (888) 653-4428. “After changing our name last year to Floatpens.com, we feel that the timing is right for branding, noted Micale Maddox, president. “We’re recognized as the industry’s expert for this line of floating action products and we thought our name should reflect what we do. The new space will allow us to better serve our clients and the increased
Read MoreSnugZ USA Acquires Advanced Printing Solutions
SnugZ USA, Salt Lake City, has acquired Advanced Printing Solutions (APS), the two companies recently announced. The acquisition will boost SnugZ USA’s printing capacity by 4 million units per year. “An opportunity presented itself,” said SnugZ USA’s President and CEO, Brandon Mackay. “We’re growing by more than 25 percent annually, and we needed more capacity to meet future demand.” APS specializes in pad printing and screen printing—technologies that SnugZ USA uses to customize its lanyards, health & beauty care items, and other promotional products. For more information, call (888) 447-6840 or visit www.snugzusa.com.
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