Every year we know it’s coming. And still, every year, it manages to tip-toe up on us. The holiday season is sneaky that way, which is why we have to take control and make the busiest time of the year work for us. To get a jump on the most fruitful time of year, focus your efforts on your most valued clients and match them up with your best suppliers. By using a few select suppliers, such as Logomark, you’ll be able to concentrate more of your energy on your clients’ needs. Review what was successful the previous year. Look at what clients ordered,
Read MoreHow To Sell Luxury Accessories
At A. T. Cross, luxury writing instruments and accessories have long been symbols of success and achievement. For more than 160 years, our writing instruments have served as the industry standard-bearers for quality, style and service. Our continued commitment to these principles means that when you give Cross, you give more than just a pen: You give recognition, luxury and a sincere expression of thanks and admiration. With the holiday season fast approaching, Cross is the perfect way to exhibit appreciation and esteem for valued clients and colleagues. For instance, consider one of our handsome timepiece/writing instrument gift sets to create a lasting impression.
Read MoreHow To Sell Light-Up Drinkware
When your message is imprinted on our lighted products, not only will it stand out in the crowd, but people will be asking to take it home with them. These products can be both fun and elegant, making them the perfect products for any promotion. Your piece will be the talk of the event. Looking for something to increase sales of liquor and mixed drinks? These cups are sure to get the sales flowing. People will be asking what drink they need to order to get the cool lighted cups! As an added bonus, your bar, nightclub or restaurant’s logo and information go home
Read MoreHow To Make Apparel Work for You
Imprinted apparel is an effective, affordable way to continually promote your message. Perfect for distribution at sporting events, school functions, sales calls, employee meetings, and numerous other occasions, embellished apparel provides advertising each time it is worn. With one initial expenditure, wearable items can potentially emphasize the same message hundreds of times. The nicer the garment, the more likely it will be worn, and an initial investment on the right apparel can pay itself off many times over. Finding an apparel supplier that offers a wide selection of styles, sizes and colors is key in ensuring your ability to meet every customer’s needs. Alstyle
Read MoreHow To Sell Custom Appliqués
The usefulness of egrips® appliqués guarantees that they will stay on recipients’ phones. And the size, attractiveness and placement of the appliqué ensures that your message will stay on their minds! The large area combined with four-color process digital graphics allows your contact information, slogan and logo to be very visible. And with how many times cell phones are used in our daily lives, your message will be seen over and over again for many months, if not years! The customized, four-color process card presents the client’s full message, offering the complete advertisement. Appliqués are excellent promotional tools for a variety of industries, and
Read MoreHow To Sell Pricier Premium Products
When you price the premium on cost-per-impression versus cost-per-piece, Tervis Tumbler’s products offer one of the best values in the marketplace. Durable and popular Tervis drinkware offers ideal premium products that consumers will use for a lifetime, guaranteed by the manufacturer. Unlike edibles and limited-use products, just one Tervis Tumbler featuring a company logo can generate thousands of valuable impressions over many years. Tervis can ultrasonically seal any logo or graphic between the two tumbler walls to create a top-quality, highly effective marketing message. Tervis Tumbler’s products set the standard for premium drinkware. They keep cold drinks colder and hot drinks hotter for longer.
Read MoreCustom HBC Acquires Wayzata Bay Products
Custom HBC, Waconia, Minn., has announced the purchase of the assets and equipment of Wayzata Bay Products, one of its key suppliers. Of the acquisition, Custom HBC’s president and owner, Larry Wilhelm, said, “This acquisition significantly adds to our internal production capacity and flexibility, thereby enhancing our ability to support our distributor customers.” Wayzata Bay Products owner and president, Jon Ratliff, is serving as a consultant to Custom HBC to manage the installation and start-up of the equipment at the company’s facility. For more information, call (877) 442-9881 or visit www.customhbc.com.
Read MoreTips of the Trade: “How to Choose the Right Supplier Everytime”
By Rosalie Marcus The Promo Biz Coach How do you choose suppliers? Do you go by price? What about service? Do you get recommendations? And what makes a really good supplier? What do you do if a supplier makes a mistake? Are there a set of standards that all suppliers should adhere to? With thousands of suppliers in the promotional products industry and new ones entering every day, how can you make the best choice? These days, many suppliers have the same or similar products making it even more challenging, especially if you’re a novice. Choosing the right supplier every time is crucial to your success as a
Read MoreSanMar Brings on New Midwest Sales Representatives
SanMar, Seattle, recently announced the hiring of three new outside sales representatives for its Midwest territories. Industry veteran Seth Porter will represent Nebraska, Kansas, Missouri and western Iowa. Prior to joining SanMar, Porter was a multi-line supplier representative for Hess and Associates, where he distinguished himself as the 2005 Salesperson of the Year for Canyon Outback Leather Goods. Kristen Sedlar will represent SanMar in Michigan, northeast Wisconsin and northwest Ohio. She comes from a background in high-level customer service at Caremark, Inc., where she was awarded for Outstanding Achievement; Heartland Information Services, where she worked as the client relationship manager; and most recently, at
Read MoreRiver’s End Trading Adds Nike Brand to 2007 Catalog
River’s End, Minneapolis, enters a new era in apparel distribution by focusing its 2007 product line and catalog on distinctive brands and new collections. Featured on the cover, and only available at River’s End, is Nike Performance Activewear. The Nike brand gives customers an authentic, innovative sportswear line consisting of performance features, ladies’ styles and a wide selection of apparel combinations. The 2007 catalog, which is currently available, also features other retail brands including Lacoste, Tommy Hilfiger and NYNE. The catalog kicks off a celebration of 25 years in the apparel industry. In addition to adding well-known brands, River’s End has vastly improved
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