You need look no further than your in-laws’ sports team beer glass collection to confirm that branded drinkware is a beloved promo item. Give them a nice cup with your logo on it, and they’ll be fighting with their wife about keeping it 10 years later—or using it as an impromptu dog food scoop (we’ve…
Read MoreWendy’s created a “Rick and Morty” co-branding event by transforming a California restaurant into “Morty’s,” complete with signage, food packaging, employee uniforms, giant inflatable characters and an immersive drive-thru experience. It drew crowds that sat in the drive-thru line for as long as seven hours…
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“You have to have a good business plan. A business plan is like a blueprint. If you go to start a house, what are you going to do? You’re not just going to buy a bunch of lumber, buy a bunch of bricks, dig a big hole—you need to have a plan,” shares Terry Brizz. Tune in as the founder of Galaxy Balloons shares advice for building and growing your business…
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Geiger, Lewiston, Maine, announced that it has acquired Englewood, Colorado-based distributor ProCorp Images Inc. The acquisition is part of Geiger’s continued expansion strategy focused on broadening its client base and services nationally. Founded in 1995, ProCorp has grown to become one of the…
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You’ve heard of Sir Isaac Newton. As the story goes, he discovered gravity when an apple fell on his head while he was sitting under an apple tree. He also discovered a famous law of physics: “An object in motion tends to stay in motion and an object at rest tends to stay at rest.”…
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Ask the Accountant… Question: What report will tell me what orders are in progress with suppliers? Answer: Open purchase orders in QB Premier are orders that have been submitted to suppliers and are in production. Once you receive the invoice from the supplier, you adjust the purchase order to match the supplier invoice exactly, and…
Read MoreTeam USA athletes showed off the gift set waiting for them in Tokyo from sponsors like Samsung, Nike, Ralph Lauren, Oakley and more.
Read MoreThroughout the years, I have seen talented salespeople enter this industry with an eye on becoming a million-dollar producer. They work hard early on, have some customer wins, and see their sales increase. By years two and three, they become much smarter regarding the nuances of this industry. They see sales continue to progressively grow,…
Read MoreContent has become the hottest marketing topic these days, and for good reason: It can connect you to the right audience, build your credibility and authority, and help you get found on the internet. However, this doesn’t mean that posting random blog posts or videos with no theme or purpose is all you need to…
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It’s funny how nostalgia works, at least when it comes to marketing. Look at fashion trends, sports uniforms and business logos. Something hits the scene as the hot new thing, then it becomes the norm, then it becomes old. And then, after a little dormancy, it becomes fresh again as a new generation “discovers” and…
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