Old Spice has come up with a brand new approach to scent strip technology in its new print ad for GQ. Ok, so actually it’s not a scent strip at all. Instead, Old Spice partnered with Wieden + Kennedy to create an insert that holds within a disposable, wearable, red paper blazer that also happens to be generously infused with one of the brand’s Red Collection “signature scents.” Whatever that means…
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March Madness is a profitable time. The tournament itself rakes in more than $1 billion in television ad revenue. That’s not to mention what the schools themselves make. The Washington Post reported that in 2014, a tournament berth (even a first-round loss) earned a school $1.67 million. A spot in the Sweet 16 is worth…
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After reporting what CEO Fred Durham called “disappointing” fiscal year 2017 results, CafePress has continued with another batch of layoffs, and has parted ways with its chief operating officer and two board members. This comes after a first wave of layoffs in January, when the company let go of 14 employees and Durham slashed his…
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Aside from my age, certain behaviors and beliefs lead me to feel creaky occasionally, including my penchant for beginning a majority of my email correspondences with “Dear.” Well, it turns out I could be accelerating my journey to becoming a fossil, as a study by Boomerang showed that the formal introduction trailed four other salutations…
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So what does this mean? Is there a whole swathe of people out there who have been turned into bobbleheads? Surely this can’t be an isolated incident. If it somehow is, then something must be done about this before other professional athletes start turning into the bobbleheads we collect in order to pay homage to them. We have to stop this before things start to get even weirder…
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Hub Pen Company, Braintree, Mass., announced the addition of associate account executive Mitch Warren to the inside sales team. Warren has promotional marketing in his blood: His father is a distributor in his hometown of Scituate, Mass., and Warren started his own small marketing business while attending the University…
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Given that I have likely never been more excited for the start of a Major League Baseball (MLB) season, I am thrilled that this year’s March 29 Opening Day will be the earliest that the boys of summer will take to the field to see how well spring training helped their championship dreams. Through a…
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Roger Bannister passed away a few weeks ago. His life holds a powerful lesson for all of us. In the early 1950’s it was considered physically and mentally impossible for any human to run a four-minute mile. But in 1954, Roger Bannister became the first person to break the four-minute mile barrier. Within months, another…
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While marketing campaigns that offer promo products as prizes can work very well for brands, especially on social media, it’s important to note that successful campaigns must be both creative and bold enough to grab the attention of end-users. While BlackBerry-branded merch may be enticing to some, the brand hasn’t exactly tried to make the BlackBerry Smartphone Fan League very fun or exciting…
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Vantage Apparel, Avenel, N.J., welcomed Brian Deissroth as the new regional sales representative for Southern New Jersey and Eastern Pennsylvania. Deissroth brings to Vantage more than 10 years of experience within the promotional products industry. In his most recent position with a prominent multi-line firm, Deissroth oversaw all…
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