How Women’s Apparel, Unisex and the Corporate Market Has Changed (and How to Sell It Now)

Many years ago, when my company entered the promotional products marketplace, we were told that every style of apparel we introduced must have a women’s companion piece. This women’s apparel companion style should be manufactured with the exact same fabric as the men’s styling—but be distinctly “women’s” in make and silhouette. The theory and logic…

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Superior Uniform Group Announces Rebrand

Superior Uniform Group Inc., a $267 million branding solutions provider nearing its 100th year in business, announced recently that it will be changing its name to Superior Group of Companies (SGC). The decision was reached Thursday, May 3, as shareholders voted to approve the name change at the company’s annual meeting that afternoon…

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What the Heck Is Going On With CafePress?

Companies like Walmart and Cimpress (parent company of Vistaprint and National Pen Co.) give distributors and suppliers reasonable cause for concern, as they are pulling in more business than in the past. One of the heavyweights in that category, however, seems to be in a weird free fall. We’re talking about CafePress…

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The No. 1 Golf Resource Is Now Free to Download

The Masters is over and that means your customers are inquiring about golf promotions. In 2016, there were over 800,000 golf tournaments totaling $4 billion of sales opportunities. Are you getting your piece of the pie? Gold Bond’s new Interactive Golf Guide will help you navigate the sport of business. (read more)

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