And I mean that in the most loving way possible. Can you describe what you do without using the word “products?” Can you write a pre-approach letter to get an appointment without ever referring to a specific or a general laundry list of products? Instead of being the advertising equivalent of a Chinese restaurant menu with a long list of “stuff” you can sell, how about you start talking about what solutions you can offer? Here are six of them:
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Edible, awareness, school and fitness promotion ideas for the New Year taken from some of the most popular campaigns of 2013’s fourth quarter.
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My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.
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Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
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Hard-pressed for good news? It’s easier to find than you think. Read on for encouraging words from PPAI President and CEO Paul Bellantone, CAE.
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There’s a new movie out about the dangers of branding and advertising. And monsters.
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The “traditional” marketing was known as outbound or push advertising. Under the new rules of marketing, because of changes in buyer behavior, inbound marketing is becoming much more effective and popular.
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For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.
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Following yesterday’s news about a major trademark infringement lawsuit with the Obama campaign, here are eight tips to help ensure you don’t end up in hot water.
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Time for a little Monday-afternoon linkroll, wherein I share some of my recent favorites from my travels around the Internet.
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