During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.
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Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?
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Or “Detective Fiction, Sales and the Art of Listening.”
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Recently, I’ve had some Yellow Page directories drop onto my driveway in a plastic bag. Years ago, I used to look forward to seeing these and checking out what my competitors were doing. Now, the book goes immediately into the recycle container.
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Where iPhones and Zen Koans meet “Really Hating the Airport.”
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Ryan Sauers talks with me about his new book and the importance of understanding how you (and others) talk and listen.
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The summer is a great time to catch up on your reading. While others may be reading mysteries or romance novels, I really enjoy reading business books.
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A while back, our special projects manager Kerrick Jones turned me onto Out of Print Clothing, which specializes in T-shirts decorated with first-edition book covers.
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