The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!
Read MoreEmpowering is the act of giving away your power to those around you so you can elevate the group as a whole. At the birth of marketing, empowering was the antithesis of a successful marketing campaign.
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Though the focus is on foreign policy, the debate could cover trade issues that have a direct and critical effect on the promotional industry
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We have never been as globally connected as we are today.
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Well the SAAC show was exactly as I had anticipated. A great show, with excellent product selection, with a totally upbeat and relaxed California vibe. I had the opportunity to stop and shake hands and catch up with many suppliers and the word on the floor was one that was filled with upbeat sentiment and the belief that a great forth quarter was on the horizon.
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Today in an article on the Fox News, Small Business Center website there was a fascinating article titled, “Does Made in the U.S.A. Spell R.I.P?”
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Do you remember a few months back when I wrote about the Starbucks Index? The basic gist was this: “In his February 19, 2009 editorial entitled ‘Starbucks becomes a harbinger of the economy.”
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The recent wave of suicides at the Foxconn manufacturing plant in China has served as an eye-opener to what life is like living in a factory culture. Proposed wage increases across Chinese factories have created a dialog in the U.S.
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» My only regret in life is that I didn’t drink enough champagne.«
John Maynard Keynes, economist (1883-1946)
A few weeks ago, I had dinner with Executive Apparel’s president and its director of product development in Orlando, Florida. In desultory fashion, we discussed the weather (unusually cold for Florida this time of year) and the economy (not so hot either) over dinner until someone raised the subject of socks. Suddenly the evening sprang to life: The men pushed their chairs back from the table and rolled up their pant legs.
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