Well, Punxsutawney Phil wasn’t lying a couple of weeks ago when he predicted six more weeks of winter. In Philadelphia, it is cold outside——probably the coldest it has been all winter. Regardless of negative-degree weather, today, my team and I began looking for sunnier skies in preparation of spring; looking at assignments, story angles, possible sources and great products to introduce to the market for the spring and summer seasons.
I know we are not the only crew beginning to look ahead, at least in terms of work projects. If you know of a product that is perfect for a spring / summer event
Tag: Product
Sex vs. Environment
What is the world coming to? Have we finally reached the point where sex doesn’t sell (or at least doesn’t sell as well as it used to)?
On the one hand, there’s a history of product lines that have found success by partaking in what some might call morally-questionable advertising. Using campaigns based on little more than young women in little more than underwear (where did the actually clothes being advertised go). Not caring in the end if their ads are disparaged a bit on modest blogs such as my own because in reality the mere mention probably drives people (men)
Fore!
One of my favorite things about being an editor is that more often than not, real-life interests and passions actually intersect with what you are asked to write about. In this month’s magazine, I was happily immersed in the minutiae of political products and campaigns, which affords me the luxury to poke some fun at politics in the middle of my thousand or so words. I think, no matter who you are rooting for (or against), it’s good to try and see the lighter side of life. Next month I again get the chance to mix work and pleasure, namely, in
Read MoreThe Hat-Pak
No, this isn’t an updated version of Sammy and Frank’s bunch (Brat Pack for the younger readers), just a new product I happen to like. After finally having some time to sit down and go through business cards, contacts and products from the Las Vegas PPAI show, I came across the Hat-Pak sample I received. Just one of many diverse and unique new products, I might add.
I think one of my most enjoyable conversations came in the final hours of the show. Thinking that I’d seen it all and done it all over the first three days, I
Random Ramblings
This blog is being written LIVE from the PPAI Expo in Las Vegas!
There’s so much to blog about, like the “Miss America” actresses that hoover outside the exhibit entrances (complete with red, slinky evening gowns and bejeweled crowns) directing conventioneers to a prominent apparel supplier’s booth to redeem a free shirt or the (little, old) lady that guards usage of the computers in the Internet Cafe like an angry hawk. Ahhh, sorry readers, but I’ve opted to take the high road and will instead highlight a selection of products in the famed New Product Pavilion. Perhaps, this is a topic more befitting of
Green – The Color of Money?
I think the only word that comes to mind after attending this years’ PPAI show in Las Vegas is “Wow!” Never before have I seen such a—what’s the right word—menagerie. It was good to finally put a few faces to the e-mails, and probably even more so, it was nice meeting new people with innovative products. I think I speak for many of my coworkers when I send out a big thank you to the wonderful women at the Fresh Beginnings for providing us with what seemed to be an unending stream of cookies. And, while I’d like to admit
Read MorePolitics and Promotions
» Be the change that you want to see in the world.
«MAHATMA GHANDI, INDIAN LEADER, 1869 – 1948
I write this editor’s note on the day of the assassination of two-time Pakistani prime minister, Benazir Bhutto. Readers may ask, “What possible connection could her death have with the sales of promotional products?” Directly—I can easily cite, this being our political-promotions issue—it makes sense. Oftentimes, buttons,badges and ribbons are made to commemorate even horrific events, such as this. I can also mention the ensuing ramifications a world leader’s assassination can have on our industry economically. Already-delicate world markets and staggeringly high oil prices—which
Ho Ho Hum
According to the sticky note put on my desk by Charles Plyter (PM’s esteemed Web editor and my cube neighbor), I am a grinch.
I can’t help it.
I’m just not feeling very Christmas-y this year. And though that just happens to be my denominational holiday, I’ll even go out on a limb and say I’m also on the outs with Hannukah and Kwanzaa. Not even up for Festivus. My lassitude is that bad—I’m actually denouncing holidays I’ve never even celebrated.
But that doesn’t mean I’m going to rain on your seasonal parade. However, if I may, I’m going to widen
We Want To Know What You Think!
I’d like to thank everyone that has passed along feedback on the new site and those who have sent in press releases about company news or products. We’re optimistic here about building a community of distributors, suppliers and industry experts that can be mutually beneficial to one another.
In any case, the new issue of Promo Marketing Headlines is out and probably already in your inbox. Hopefully everyone will have a chance to read it over. If you haven’t, Here are the new headlines from Bodek and Rhodes, Broder Bros. and Crystal D.
Remember, if your company has news, make sure you
Get the Lead Out!
This, the first of my blog entries, was originally supposed to be a “nice to meet you, here’s why I think you should visit with me each week,”- type of intro. Standard fare—easy, breezy and at least vainly attempting to be funny. But, since I believe that candor is essential when forging relationships, there’s something that’s been on my mind that I’d like to share.
I’m a bit of a newcomer to the promotional products arena, but there’s one thing that has been unceremoniously drilled into my head since my very first trade show. This is an industry entrenched in its “process.” Suppliers