When I worked in the corporate world, I worked for a Fortune Global 500 company. When it came to sourcing brand merchandise, protecting the corporate image by mitigating damage from an unsafe promotional product was the only way to do business. At the time, at least in my mind, safety was pretty much a black or white issue. It was either safe, or it wasn’t. Since then, I’ve come to understand that product safety is more like a thermometer.
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My family celebrated a milestone occasion when my son graduated from high school. I am sure many of you can relate to these significant education accomplishments, either as a proud parent, grandparent, aunt or uncle.
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What does this week’s settlement between the Consumer Product Safety Commission and the founder of Buckyballs mean for your business? What does it mean for the industry overall? And most importantly, what does it have to do with YoYos?
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The discussion on how businesses operate continues online in various forums. I believe these types of conversations should be handled carefully.
I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue over in the Promo Marketing LinkedIn Group (If you’re on LinkedIn, and you aren’t already a member of this group, you should be—there are some very interesting contributors and some great discussions).
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You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.
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When the discussion turns to delivering safe and compliant promotional products, and specifically how difficult it is to do, I usually go with this response: “You can either run toward the problem, or you can run away from it.”
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Many years ago, I read a book titled Feel the Fear and Do It Anyway! And that’s just what I did on a recent trip to Costa Rica.
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For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives.
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There’s no avoiding the fact that safe and compliant promo products come at a price. Rarely is a product that has been manufactured and shipped in a socially responsible and safe manner without a competitor in the marketplace at a lower price.
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