Do you have a clear understanding of why you are in this business? And please, don’t tell me you’re in it for the money.
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Tag: Understanding
What Clients Really Want—It’s Not the Best Price!
A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of sharing the stage with a gentleman whose name escapes me, however, his message during our offstage conversations still resonates with me today.
Read MoreHow to Have a Conversation
You will build a better business if you learn how to have a better conversation. Maybe the best thing you can do to increase your sales is to stop selling. Stop doing all the talking and start building a give and take conversation—a true dialogue.
Read MoreHow to Overcome Cultural Misconceptions Through Branding
From The Washington Post, a Sikh man writes about building cultural trust and understanding through branding.
Read More8 Questions to Ask Every Client
If you want better answers, ask better questions. It is impossible to serve your clients and create value for them unless you have a thorough understanding of their organization.
Read More“Seek First to Understand, Then to Be Understood.”
My last Rant expressed frustration that many have with a lack of understanding overseas companies seem to have of our marketplace. The Stephen R. Covey quote in this title pretty much sums up what I want to communicate in this Rant: “Seek First to Understand, Then to Be Understood.”
Read MoreHave a Conversation
One of the key points that I try to make when discussing the new rules of marketing and about the transformations taking place in business today is that it is no longer about “campaigns,” it is about having “conversations.”
Read More“Surf’s Up”: Our Industry Is At A Tipping Point
This week, I attended the PPAI North American Leadership Conference and inaugural PPAI Product Safety Summit, where it became evident the promotional products industry has arrived at a critical industry tipping point.
Read MoreKnow Your Customer…
Having a thorough understanding of your customer’s needs will help you better meet their needs, sell smarter and increase your revenues.
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