Mohawk has announced an organizational restructuring, creating two new distinct business units: Mohawk Fine Paper and Mohawk Digital. This move will support the growth in Mohawk’s emerging digital business while securing the future of its core fine paper business.
Read MorePoints of Light, Fairfield, N.J., announced the immediate appointment of West Coast Branded Solutions in California to represent the company in the Western states, including California, Oregon, Washington, Arizona, Utah, Nevada, Arkansas and Hawaii.
Read MoreS&S Creations, Culver City, Calif., announced that the company is celebrating its 40th anniversary in 2013 with a series of open houses and events.
Read MoreDelta Apparel Inc. recently announced that Rod McGeachy will be joining Delta Apparel as president of the company’s Soffe division, effective September 17, 2013.
Read MoreGildan Activewear Inc. recently announced that the company is one of only two North American companies to be included in the Dow Jones Sustainability World Index in the Textiles, Apparel and Luxury Goods sector, with effect from September 23, 2013.
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Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
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Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.
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Continuous improvement has been a part of my thinking since I was a kid. Continuous improvement can make a huge difference to your ability to be successful as well as just making your day more enjoyable.
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Apparel manufacturer Columbia Sportswear is suing a manufacturing partner that allegedly supplied faulty electrical components for the company’s line of heated outerwear. Hong Kong-based Fibretronic Limited produced components that shorted out and melted fabric on the jacket, the lawsuit claims.
Read MoreTechnologo, a leading provider of interactive image solutions, has been chosen by international retailer Candy.com to deliver dynamic product personalization on its website.
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