Avery Dennison Retail Branding and Information Solutions (RBIS) announced the opening of its new global headquarters in Westborough, Mass. A global leader in apparel and footwear industry solutions spanning six continents, Avery Dennison RBIS had been headquartered in Framingham, Mass. for more than 100 years.
Read MoreFree Items Have Higher Perceived Value Than Paid Products, According to New Study
A study in the Journal of Consumer Research has found that end-users place a higher value on products given as a free gift with purchase than they would if those same items were made available at a low cost.
Read MoreBullpen Marketing Merges with Maestas Recognition
Bullpen Marketing and Maestas Recognition announced the merger of the two businesses under the Bullpen Marketing name earlier this month.
Read MoreThe Vernon Company Celebrates 111-year Anniversary
2013 marks the 111th year that The Vernon Company has been in business. The company recently celebrated this unique anniversary by holding a number of special events for its home office staff, 35 Central region account executives, company retirees, the mayor of Newton and other dignitaries.
Read MorePromo Marketing Launches Augmented Reality, Adds Video and Ecommerce to Print Edition of Magazine
Promo Marketing is excited to announce that starting this month, digital content will be directly available in every print edition of Promo Marketing magazine. Video, news articles, web stores and more will be live and immediately accessible via augmented reality.
Read MoreKDM P.O.P. Solutions Group Hires Jason Owens as Business Development Leader
KDM P.O.P. Solutions Group, Cincinnati, announced the hiring of Jason Owens as the business development leader for the ad specialty supplier division. Owens previously worked as an executive with Lamagraphix Designs.
Read MorePrime Line Launches 2013 Gift Collection Catalog with 26 New Items
New cutting-edge tech accessories, fully customizable journals and food gift sets are the featured categories in Prime Line’s new 2013 Gift Collection catalog, which is available now. The 72 page catalog includes 26 brand new items, displays U.S. and Canadian prices and comes in both print and digital formats.
Read MoreWhy Do We Do This?
There are many things in life and business that are important to us. We have a passion for what we do in our personal and professional lives. And many of us are quite passionate… myself included.
Read MoreStill Product Pushers After All These Years
Here I go again. After all, I could have titled this “Are You Really a Promotional Consultant?,” but where is the fun in that?
Read MoreNeons – For Standing Out or Saving Lives?
Duality. Utility. Form meets fashion. Isn’t that how many of our sportswear trends are developing these days? Shirts that work. Jackets that move. And now we have colors that captivate and catapult us out of harm’s way.
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