Cost Archives - Print & Promo Marketing

Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

December 30, 2014May 8, 2024 Cliff Quicksell

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.

5 Problems You Can Solve

September 12, 2013May 8, 2024 Paul Kiewiet

Here’s the deal: Problem solvers always make money! No matter what the industry. No matter what the economy is doing. No matter what. If you can get out of the product-selling business and into the problem-solving business, you will always be in demand and you will always be able to make money. Here are five problems that you can solve.