Promotional products consultant Archives

Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

December 30, 2014May 8, 2024 Cliff Quicksell

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.

3 Reasons Promotional Products Work Better Than Most Online Advertising

September 9, 2014May 8, 2024 Dale Denham

Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is growing and, according to The Guardian, more than 150 million people now block online ads. I am one of them. I use AdBlock in Google Chrome and block ads on most websites I visit.

Would You Fire This Customer?

March 6, 2012May 8, 2024 Rosalie Marcus

Have you ever had to fire a customer? I know I have. Read on to see my suggestions on when and if you should give up on a promotional products account.