Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.

Read More

Crank It, Baby!

Hi there, all you Bold, Different and Memorable Sales-Type People. Ponder this scenario with me, won’t you?
It’s December 26 and the fourth quarter of 2013 is one week away from entering the history books …

Read More