Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
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Crank It, Baby!
Hi there, all you Bold, Different and Memorable Sales-Type People. Ponder this scenario with me, won’t you?
It’s December 26 and the fourth quarter of 2013 is one week away from entering the history books …