Have you ever thought about the value creativity brings to your business, to others, and to print industry as a whole? Without creativity, we would not have inkjet printing, data collection to measure and report on important KPIs, continued press automation to improve productivity and quality, and AI-driven data analysis to drive targeted marketing, and…
Read MoreTag: Strategy
Transforming Your Business with a Single Question
As the year winds down, it’s time to do an honest assessment of where you are in your business in light of where you want to be. This will put you in the best position to start planning for 2024. The key to achieving the best results is to use the two P’s—purpose and priorities.…
Read MoreThe New Year Will Require a New You
I am seeing lots of posts on social media about how much people look forward to saying “good riddance” to 2020 and getting started with the new year. These folks seem to think that all of the challenges of 2020 are going to magically disappear on New Year’s Day. Please let me encourage you to…
Read MoreIs Your Brand Supporting Your Success?
It’s curious to me that we are in the “branding business,” yet so many companies seem to have a brand that does not contribute to their success. Here’s a rule I learned many years ago: If you sell products, you will be asked to quote prices. If you sell solutions, you can name your price. Pick…
Read MoreFail More
No matter what you think about Amazon, you have to admire its founder, Jeff Bezos. He has become the wealthiest person in modern history. Here’s what he says about failure: “Nine times out of 10, you’re going to fail. But every once in a while,…
Read More3 Things Your Competitors Can Teach You
Competitive research is important, but it can be hard to find time to do it. Trusting someone else to summarize for you can leave important holes in your understanding of competitors’ strategies and processes. I want to make sure I’m clear about who I am and where I fit into the marketplace, as well as…
Read MoreSpeak Now and Sell More!
How would you like a powerful marketing strategy that can position you as a leader in your field, put you in front of your best prospects, and help you close sales quickly?
Read MoreThe “Aha!” Moment That Can Triple Your Business
Making the leap from $300,000, $400,000 or $500,000 in sales to becoming a multimillion dollar distributor can take some hard reflecting, tough choices and most importantly lots of planning. What it comes down to is this: Are you willing to go outside your comfort zone, pursue major accounts and challenge your sales team to follow suit?
Read More10 Strategies of the World’s Most Successful Businesses…
Brand building in the broad sense is based on innovation, which of course is a driving force in the electronics industry. In the promotional products industry, aside from the incentive sector, our products are used to support our client’s branding.
Read MoreWhat’s Your Strategy?
In life, as well as in business, we all need to be proactive and have strategies to handle difficult or unexpected situations, which if you’re in business, are certain to happen.
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