In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With the Internet, email, texts and blog postings added to phone calls, direct mail, meetings and cold calls all constantly interrupting the day, there is so much noise out there to overcome!
Read MoreAuthor: Mas
My Best Promotion: Infusing Bold Solutions & What We Do Do
This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic “My Best Promotion.”
Read MoreMeasure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)
Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
Read MoreSetting Annual Sales Goals are a Waste of Time II—Sales Goals Strike Back
For some people, setting sales goals is not a waste of time. It’s all about perceptions, really—perceptions that empower and motivate you—and about being in control.
Read More10 Tips for Creating Testimonials that are Compelling and Useful
One of the best ways to promote your business is with compelling end-user testimonials. Here are 10 tips for testimonials that are compelling and useful.
Read MoreSetting Annual Sales Goals are a Waste of Time
How about that shocking headline? Did it grab you? Well, there is some meat behind the sensationalism. Buckle in and let’s go…
Playing the Price Game: It’s a Choice. Choose Wisely
The Internet, the obvious low barrier to entry, unskilled salespeople, the economy—each of these drive price wars and ultimately erode profits. Additionally, these issues relinquish control over to the client thus giving the client ultimate control to manage and drive the process. However, it doesn’t need to be that way. Choose to be different!
Read MoreFocus or Discipline?
A great many of my coaching clients ask for help with focus. They are easily distracted and stray from doing the important. As I was on the final push for the summit of Mt. Kilimanjaro this past July, I asked myself what would get me to the top.
Read MoreWhat Clients Really Want—It’s Not the Best Price!
A few years back I was speaking at Fruit of the Loom’s national sales meeting, I had the pleasure of sharing the stage with a gentleman whose name escapes me, however, his message during our offstage conversations still resonates with me today.
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