Uncategorized Archives - Page 19 of 91 - Print & Promo Marketing

Ask the Accountant

July 24, 2015May 8, 2024 Harriet Gatter

Question: I am starting out as an ad specialty distributor. Is it better to set up my books on a cash or accrual basis for tax purposes?

That is a question to be answered by your CPA. As is the case with all tax laws, the answer is not cut and dry, or simple. It is contingent on many factors, such as how your business is structured, the amount of gross annual sales, and whether or not you inventory items.

Colliding Worlds: Does This Scare You?

July 23, 2015May 8, 2024 Jeff Solomon, MAS

In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.

Are You Selling What They Are Buying?

July 16, 2015May 8, 2024 Paul Kiewiet

You must remember this: Your customer is not buying a promotional product. They are buying the benefits that promotional products deliver. They are buying the thrill of sharing their company’s brand, image and stories with their audiences. They are buying a gift that will share their values and promises with people they want to have a deeper and stronger relationship with.

Your Latest Security Risk

July 14, 2015May 8, 2024 Dale Denham

Today, July 14, 2015, Microsoft officially ends support for Windows Server 2003. If you have one or more servers in your business, there is a very good chance you are running Windows Server 2003 somewhere.

Ask the Accountant

July 10, 2015May 8, 2024 Harriet Gatter

Question: When I’m not sure how to make an entry in QuickBooks, should I make a general journal entry?

Goofus and Gallant … A Tale of Two Businesses

July 9, 2015May 8, 2024 Jeff Solomon, MAS

Some of you may recall the classic characters Goofus and Gallant from Highlights Magazine for Children. As you might guess, Goofus did things wrong … and Gallant, as the name implies, was gallant and did things right.

In doing some research on this, I learned that the Goofus and Gallant feature never offers direct lessons or shows consequences. Highlights CEO Garry Cleveland Myers III notes, “It simply shows a wrong way and a right way of doing things, that’s all.”

11 Keys to Great Success in Life and Business—Key 3: Be Extraordinary

July 6, 2015May 8, 2024 Greg Muzzillo

It’s easy to be ordinary (ordinary = with no special or distinctive feature). C’mon … surely you want to be special and distinctive. So surely you want to be extraordinary.

Quit Trying to Be Everything to Everyone

July 2, 2015May 8, 2024 Paul Kiewiet

Ever think about how much more you could accomplish if you would focus on less? Get out of the idea that you can do it all and get really good at just a few things. Be very mindful of what you want your business to look like.

30 Days With a Macbook Air

June 30, 2015May 8, 2024 Dale Denham

Until 30 days ago, I had never used a Macintosh for more than a few minutes to do a specific task. So when I had a chance, I gave up my Lenovo Yoga for the Macbook Air for 30 days.

Do I Have to Buy QuickBooks Premier Software Every Year?

June 26, 2015May 8, 2024 Harriet Gatter

No; currently, QuickBooks Premier is a desktop software and not a subscription service. That means that when you buy the software, you own it.

QuickBooks supports its desktop software, such as Premier, for three years. QuickBooks Premier 2012, for instance, is supported until May 31, 2015. During this time period, you can expect to receive automatic updates and fixes, as well as support and access to any integrated add-on services.