In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.
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Are You Selling What They Are Buying?
You must remember this: Your customer is not buying a promotional product. They are buying the benefits that promotional products deliver. They are buying the thrill of sharing their company’s brand, image and stories with their audiences. They are buying a gift that will share their values and promises with people they want to have a deeper and stronger relationship with.
Read MoreYour Latest Security Risk
Today, July 14, 2015, Microsoft officially ends support for Windows Server 2003. If you have one or more servers in your business, there is a very good chance you are running Windows Server 2003 somewhere.
Read MoreAsk the Accountant
Question: When I’m not sure how to make an entry in QuickBooks, should I make a general journal entry?
Read MoreGoofus and Gallant … A Tale of Two Businesses
Some of you may recall the classic characters Goofus and Gallant from Highlights Magazine for Children. As you might guess, Goofus did things wrong … and Gallant, as the name implies, was gallant and did things right.
11 Keys to Great Success in Life and Business—Key 3: Be Extraordinary
It’s easy to be ordinary (ordinary = with no special or distinctive feature). C’mon … surely you want to be special and distinctive. So surely you want to be extraordinary.
Read MoreQuit Trying to Be Everything to Everyone
Ever think about how much more you could accomplish if you would focus on less? Get out of the idea that you can do it all and get really good at just a few things. Be very mindful of what you want your business to look like.
Read More30 Days With a Macbook Air
Until 30 days ago, I had never used a Macintosh for more than a few minutes to do a specific task. So when I had a chance, I gave up my Lenovo Yoga for the Macbook Air for 30 days.
Read MoreDo I Have to Buy QuickBooks Premier Software Every Year?
No; currently, QuickBooks Premier is a desktop software and not a subscription service. That means that when you buy the software, you own it.
QuickBooks supports its desktop software, such as Premier, for three years. QuickBooks Premier 2012, for instance, is supported until May 31, 2015. During this time period, you can expect to receive automatic updates and fixes, as well as support and access to any integrated add-on services.
Read MoreWhat Do You and Your Company Represent?
I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.
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