Colliding Worlds: Does This Scare You?

In building our PPAI-award winning FreePromoTips.com program into a valuable resource for the industry, we have always made a conscious effort to keep it out of the radar of the non-industry online community. This is a program with content that specifically is focused on the promotional marketing industry.

Read More

Are You Selling What They Are Buying?

You must remember this: Your customer is not buying a promotional product. They are buying the benefits that promotional products deliver. They are buying the thrill of sharing their company’s brand, image and stories with their audiences. They are buying a gift that will share their values and promises with people they want to have a deeper and stronger relationship with.

Read More

Goofus and Gallant … A Tale of Two Businesses

Some of you may recall the classic characters Goofus and Gallant from Highlights Magazine for Children. As you might guess, Goofus did things wrong … and Gallant, as the name implies, was gallant and did things right.

In doing some research on this, I learned that the Goofus and Gallant feature never offers direct lessons or shows consequences. Highlights CEO Garry Cleveland Myers III notes, “It simply shows a wrong way and a right way of doing things, that’s all.”

Read More

30 Days With a Macbook Air

Until 30 days ago, I had never used a Macintosh for more than a few minutes to do a specific task. So when I had a chance, I gave up my Lenovo Yoga for the Macbook Air for 30 days.

Read More

Do I Have to Buy QuickBooks Premier Software Every Year?

No; currently, QuickBooks Premier is a desktop software and not a subscription service. That means that when you buy the software, you own it.

QuickBooks supports its desktop software, such as Premier, for three years. QuickBooks Premier 2012, for instance, is supported until May 31, 2015. During this time period, you can expect to receive automatic updates and fixes, as well as support and access to any integrated add-on services.

Read More

What Do You and Your Company Represent?

I’ve recently had a revelation. For many years, I have worked to build up a significant online presence for my PPAI-award winning, content-driven program, FreePromoTips.com. Our industry database for our e-newsletter is 50,000 and we have a strong social media reach. I’ve shared about this before, but that isn’t the point of this commentary.

Read More