This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic “My Best Promotion.”
Read MoreMy Best Promotion: Infusing Bold Solutions & What We Do Do
Tag: Creative
My Very Personal Connection to the ALS Challenge
You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me, it had special meaning and a very personal connection. My older brother Martin, a natural athlete, prolific writer, creative thinker, baseball aficionado—and the bravest person I’ve ever known; lost a courageous battle to ALS. So, while I generally shy away from fads, I happily took the challenge and donated money to ALS as well.
Read MoreWhose Fault Is It?
Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.
Read MoreHarvard Business Review’s “7 Rules for Managing Creative People” – A Rebuttal
The Harvard Business review recently published a blog titled “7 Rules for Managing Creative People.” Sound interesting? Well too bad, because the article’s actually terrible, and here’s why!
Read MoreHow To Build Your Natural Creativity
Have you ever used creativity in a benefit statement or explained to your clients that you can provide creative solutions for their business problems, but were not sure if you could pull it off after you made that statement?
Read MoreExcerpts from Education at PPAI Vegas
Greetings from a sunny, yet surprisingly cold, Las Vegas! I’m here at the PPAI Expo 2011 in Las Vegas for the third year straight, though this time I was able to make it up a day earlier than normal to attend a few education sessions. It’s my first time attending any industry classes, so I thought it might be cool to share some of my notes and thoughts from the sessions.
Read MoreIn a Recession, Dress Up To Cheer Up
A few weeks ago, I had dinner with Executive Apparel’s president and its director of product development in Orlando, Florida. In desultory fashion, we discussed the weather (unusually cold for Florida this time of year) and the economy (not so hot either) over dinner until someone raised the subject of socks. Suddenly the evening sprang to life: The men pushed their chairs back from the table and rolled up their pant legs.
Read MoreL’artiste
A lot of times, in my interviews, suppliers recommend “thinking outside the box.” This is good advice, sort of, except that it’s sort of like telling someone to “do a good job.” Obviously, they should do a good job, but really it would be more helpful to tell them how.
Read MoreA Room of Her own
“A woman must have money and a room of her own.” – VIRGINIA WOOLF
Now it’s time to get creative, economically speaking. When living inside a sliding economy, one where the media delivers more bad news with every passing day, it is impossible not to feel a responsibility to tighten up on spending.
So one day in the not-so-distant past, while I was driving home from work in my gas-guzzling SUV, I was challenged by an economic strategist on the radio. He explained that we care for our bodies through exercise, so why wouldn’t we do the same for our wallets. I decided