Part two of Paul’s breakdown of the four classic componenets of marketing.
Read MoreBecome a Marketer: The 4 Ps of Marketing Plus, Part 2
Tag: Marketing
Want To Grow Your Business? Try Smartphones
From QR codes to marketing though text message, mobile marketing offers a ton of solid ways to promote and enrich the business of yourself and your clients.
Read More4 Signs that the Promotional Products Industry Will Improve in 2012
This year is going to be one of strength and growth for the promotional products industry, and I have four (completely unscientific) reasons why.
Read MoreThe Key to Getting More Business…
One of the first things I recommend to my coaching clients, to increase their sales, is an ongoing “keep in touch” strategy or drip marketing strategy.
Read MoreBecome a Marketer: The 4 Ps of Marketing Plus, Part 1
For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.
Read MoreThe First Step of Small-Business Marketing: Choice Responses
The most thought-provoking responses to last week’s question of, “When planning a marketing campaign, what is the first question you ask?”
Read More3 Easy Ways to Make More Money in 2012!
No doubt about it, business is more competitive than ever. These days you have to be one step ahead of your competition to succeed. Here are 3 easy ways to stay ahead and make more money in 2012.
People and Purpose
When most of us took marketing courses in school, we learned about the four P’s of marketing: Product, Place, Price and Promotion. But there is a fifth P—People.
Read MorePlease Visit Our Booth #1234!
In January we have two significant trade shows in the east and the west. As is the case every year, flurries of e-mails come from suppliers asking that we visit their booths at these shows. The question I ask is why?
Read MoreThe New Rules of Marketing
If we want to be relevant in the digital age, we need to learn new skills, we need to learn the new rules of marketing.
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