Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
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At some point in history, paper memorandums were circulated around offices and included “carbon copy” (CC) at the bottom for someone who received the actual carbon copy of the information. For a larger audience—and when copiers were invented—the CC field could include a number of names. The recipient of the memo knew who else had received the memo. It kept the information flow streamlined as there was no guesswork of who had received or not received the memo.
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Promotional products are a communications tool that can engage all five senses. They are a creative way of not only informing, but for interacting with an audience by providing a sensory experience. Promotional products can be any tangible item usually imprinted with an organization’s message, branding or promise.
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Crystal D’s Audra Lehnert gives advice on selecting and selling crystal awards for recognition or rewards programs.
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