Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
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Because promotional products are tangible, physical, multi-dimensional and customizable, they can be effective for engaging an audience through all five senses.
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The best way to show your clients that promotional products work is to use them yourself—properly—as a way of providing a good example of the right way to use our powerful medium.
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From QR codes to marketing though text message, mobile marketing offers a ton of solid ways to promote and enrich the business of yourself and your clients.
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If Facebook were a country, it would be the third largest in the world.
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Remember when you were a kid in elementary school and you learned about colors? I always loved the “Roy G. Biv” acronym, because it made me think of a gentleman wearing a rainbow suit. Then again, maybe he was someone who just hung out under a rainbow or in the general vicinity of one. Actually, I can’t exactly recall what I thought, but I was clearly preoccupied with rainbows.
In honor of my old friend Mr. Biv, I was really psyched to write December’s color trend preview. This is the second year in a row that I snagged the assignment, and it’s kinda