What would you do if the media drew a correlation between your latest T-shirt promotion and an infamous Chicago gang symbol? Just ask Urban Outfitters.
Read MoreTag: Media
Wanted: Good News
Hard-pressed for good news? It’s easier to find than you think. Read on for encouraging words from PPAI President and CEO Paul Bellantone, CAE.
Read MoreDid the Election Mean Business Loss or Gain for You?
Now that the election is (thankfully) over, the question could be asked, how much business did you lose (or gain) during this political season based on your viewpoint?
Read MoreFacebook: “Broken on Purpose?”
Has Facebook intentionally reduced fan page reach in order to drive the value of paid ads?
Read MoreDoes Anyone Actually Order From These People???
In this rant, I’m going to address an old topic that has been covered in depth before, but now appears with the twist of greater visibility via social media—suppliers/manufacturers selling direct and distributors buying direct.
Read MoreMark Zuckerberg is Watching
The FTC has ruled that third-party companies can search for information about you on social networks, and save anything they find for seven years. What does that mean for people and for business?
Read MoreThe Times They Are A Changing
Change is something that many of us have a hard time with. And times they are a changing for our industry. In fact, I truly believe the way our industry operates now is fast becoming obsolete. That may sound harsh, but please hear me out.
Read MoreExcerpts from Education at PPAI Vegas, Part 3
Below is part three of my thoughts and notes from education sessions I attended Tuesday at PPAI Vegas. This is my third and final post on the education sessions, though I might have some other PPAI-Vegas-related posts for you next week.
Read MoreA Room of Her own
“A woman must have money and a room of her own.” – VIRGINIA WOOLF
Now it’s time to get creative, economically speaking. When living inside a sliding economy, one where the media delivers more bad news with every passing day, it is impossible not to feel a responsibility to tighten up on spending.
So one day in the not-so-distant past, while I was driving home from work in my gas-guzzling SUV, I was challenged by an economic strategist on the radio. He explained that we care for our bodies through exercise, so why wouldn’t we do the same for our wallets. I decided