Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
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Maker’s Mark made a huge marketing mistake last month when it attempted to change its original forumla. Here are three things they did wrong that you can do right.
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Easy ways to get your company’s news to jump out from all the online clutter.
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You know how to get your client’s message out on a pen, but do you know how to get it out as a press release? Here are tips to help maximize your PR prowess.
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Every once in awhile, you hear some news that makes you feel a little better about the day. Check out the press release below about what companies and organizations are taking
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PPAI announced yesterday that it was buying advertising time on one of Time Square’s JumboTrons to run a 15-second commercial explaining the value of promotional products in general as advertising tools. If you didn’t get their initial release, Charlie has the story in the newsletter for this week.
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I was pleasantly surprised (and tickled) today when I received a “BREAKING NEWS” e-mail from the marketing department of an industry distributorship stating its president and CEO would be taking a leave of absence to represent the United States at the upcoming Olympics in China. Some of you may have received the e-mail.
I was so impressed (shocked, maybe) by what I was reading about the CEO’s athletic prowess in the first few paragraphs of the press release that I was compelled to holler across the cubicles to Charles Plyter (Promo Marketing’s managing online editor) to see if he’d gotten the release. After a