Those of you who know me personally know that I am a film buff, and classic comedy historian and collector. I’ve been a member of The Sons of the Desert, the international Laurel and Hardy organization, since I was 15 years old, and I founded the Cleveland, Ohio, branch of that organization in 1973.
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In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With the Internet, email, texts and blog postings added to phone calls, direct mail, meetings and cold calls all constantly interrupting the day, there is so much noise out there to overcome!
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Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
Read MoreReputation. Whether you realize it or not, your reputation is built with every product manufactured, sales presentation given, telephone call answered, advertisement placed and article posted on social media. Everything you do―and, conversely, everything you don’t do―shapes your reputation and ultimately your brand equity. And there’s rarely a more important time to have a stellar brand reputation than in the event of a product recall.
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As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.
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At times, most of us ponder the things that drive us nuts as we evaluate our career choice. These days our industry is facing more challenges than we may be accustomed to. How many of the following thoughts have captured your thinking at times?
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I’m learning quite a bit about dependency and how that relates to our business lives in addition to our personal lives. My ankle fusion surgery has forced me to be completely dependent on others and I’m taking a fresh look at the concept of being so reliant.
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