Let’s Drink to Success

Perhaps this title grabbed your attention? Business is done through building relationships that we build through personal connections. These connections happen when being involved in our community and in our industry. They are created by being engaged with others. Relationships can be built while drinking the beverage of your choice.

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Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.

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I Could Have Slept In But Why Should You Care?

Something strange has happened to me. On a recent three-day holiday weekend, I had the opportunity to sleep in. But I didn’t. I attended a concert at the Hollywood Bowl Saturday and started early Sunday packing meals at our church for families in Haiti. I was looking forward to sleeping in on the holiday Monday when my wife told me our runners group was going out at 7 a.m. What would seem like an automatic “no” has become a much easier “yes” for me.

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