My Best Promotion: Infusing Bold Solutions & What We Do Do

This year, the Be Bold, Be Different, Be Memorable blog postings will have a common theme. Promo Marketing has asked me to focus on the topic “My Best Promotion.”

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What’s Your Biggest Business Threat?

We’re beginning to craft the editorial content for the next QCAConnect, coming out in March. I hope you have enjoyed our supplements to Promo Marketing so far—but if you haven’t yet had the opportunity to check it out, here’s a link to the winter edition of QCAConnect. It’s chock full of valuable information for your business and definitely worth the read, if I do say so myself.

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Overlook the Delivery, It’s the Message That Counts

Last weekend, you probably sat down with a record 114 million other people in the U.S. to watch the commercials and a Super Bowl broke out. For as long as I can remember, even if the game wasn’t competitive, you could always count on the commercials for entertainment.

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A Step in the Right Direction

One of the most frequent points of discussion with distributors this past week during the course of the PPAI Expo was the perceived threat of Internet direct business.

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We’re Not Going to Change It

At the 2015 PPAI Expo, FreePromoTips.com will be receiving a technology award for our website. We are honored that what we do for suppliers, distributors and the industry is being recognized by PPAI. This is also a positive for the supplier and distributor companies that understand and support what FreePromoTips.com does.

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Measure the ROI at Trade Shows (Using the Right Mix of Creative and Promotional Products)

Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.

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For Apple, It May Not Be the Money

You’ve probably heard the buzz created when Apple’s attorneys contacted promotional products distributors last week. The issue is aftermarket charging cords and AC adapters sold that connect to iPads, iPhones and iPods, and Apple’s claim that they infringe on Apple patents.

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I Could Have Slept In Too

Sleeping in may not be the most refreshing thing I could do early on a Saturday morning. In my first commentary, I shared my thoughts as I was out running one morning.

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